We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange. This conference is full of "our people" -- you know, people who love to talk about data, technology and other strategic marketing strategies that keep B2B marketers up at night.
We have a lot going on this year, read on to see how you can connect with the team.
[Monday, February 25th]
[Case Study] How To Eliminate ‘Random Acts of Marketing' presented by Lisa Cole, CMO at Huron Consulting
Today’s marketers must move faster than ever before while also creating relevant, personalized experiences. But what do you use as your North Star when making decisions to deliver what is best for the customer, and ultimately your business? Huron’s Corporate Vice President and Chief Marketing Officer Lisa Cole discusses how to unite disconnected business groups and data
ABMargaritas Opening Night Party
We will be co-sponsoring the opening night reception with Sigstr, Sendoso, Cvent and Terminus. The margarita-themed event will feature the ReachForce “Datarita." Additionally, attendees will participate in a “prize passport” where they must receive a stamp from each sponsor in order to be entered to win an all-inclusive trip to Mexico.
[Tuesday, February 25th]
Marketing Operations Social Hour + Wine Tasting
Join fellow marketing operations attendees to channel your inner sommelier as you learn which wines and cheeses bring out the best in each other. You'll also learn how data management and marketing performance management pair better than shiraz and smoked gouda. Interested in joining us?
See ya there! Kristi
If you are not attending B2BMX this year, we would love to connect to see how we can help you improve your B2B data for more effective sales and marketing. Contact Us