What conversations are you having with your audience? If none, then you may as well be hand-delivering leads to the doorsteps of competitors.
It's not enough for marketers to focus on delivering the right message at the right time. You have to engage with your audience in real-time. Conversational marketing is how businesses across all industries are making this happen. For instance, Neil Patel witnessed 88 percent open rates and 56 percent click-through rates using Facebook Messenger.
It's no wonder businesses are jumping aboard the conversational bandwagon, and the feeling is mutual; ninety percent of consumers prefer to contact companies using messaging.
Still not convinced you should be using conversational marketing? Then here are five benefits to change your opinion.
1. Get to Know Your Customers
Collecting data on your prospects is great, but what really helps you understand your audience is tying it with good, old-fashioned conversation.
There's a lot you can learn about your customers using conversational tools such as chatbots and social media. For instance, you can find out more about the questions and concerns they have so you can develop content that best suits their needs.
2. Create a Winning Buyer's Experience
The buyer's journey should be smooth and enjoyable. Having the ability to interact with your brand while waltzing through the sales funnel can make the process seamless for buyers.
In fact, it may even help to speed along the conversion. You can do this by having a chatbot on your website and social media profiles to answer common questions your audience has at each phase of the journey.
3. Qualify Leads Faster
One of the issues marketers deal with is driving the wrong leads through the funnel. This is a waste of time on your part and that of your salespeople.
So to counter this, you can use conversational marketing to pre-qualify leads before moving them along in the process. For example, you can use chatbots to ask all the right questions to see if they're ready to either buy or obtain more information.
This way, only those interested in learning more or purchasing are routed to your sales teams.
4. Speed Up the Sales Cycle
The less time your salespeople spend closing deals, the better it is for your bottom line (and their bonuses). With chatbots, you're not only pre-qualifying leads, but you're also helping your sales team close deals faster.
Response time is a critical factor in this. When your chatbot pre-qualifies a lead, it routes the lead to the sales department. This allows your salespeople to engage with the lead within minutes and lock in deals.
Stats show the longer you wait to contact a lead, the colder the lead gets.
5. Have AI Work Around the Clock
Your budget may not allow you to hire a full-time team to answer messages and calls 24/7. Thankfully, you don't have to. With chatbots and AI, you have a team that can handle inquiries after hours, and on weekends. It's about being available when your customers are ready to interact. Your business will grow while you sleep, and your customers get access to your brand when it's most convenient for them.
Driving Sales with Conversational Marketing (and Clean Data)
The role of marketing is to drive leads to your sales teams. Today, this means having conversations with prospects.
However, you'll come across some leads who aren't at the conversion stage. This means you'll have to continue following up to warm up and nurture leads to a sale.
This isn't possible if your CRM contains outdated data. With SmartSuite, you have your own personal digital maid that cleanses your database with up-to-date customer information.
Want to see how? Get the demo today!