The Must-Attend Sessions at INBOUND 2018

Unfortunately, INBOUND attendees can’t be in ten places at once, making it hard to choose which sessions to attend and which ones to leave behind. And with all the awesome sessions jam packed into a short three days, it can be a daunting task to create a schedule.

ReachForce is excited to be a first-time INBOUND Sponsor (thanks to our new native HubSpot integration) but that means we will need to be even more strategic when selecting the sessions we want to attend to maximize our time away from the booth. We’ve selected our top, must-go-to sessions for the INBOUND attendee to make things a bit easier for you as well.

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It's In the Numbers: Leveraging the Data Driven Buyers' Journey For Revenue Generation

Platinum status HubSpot agency and ReachForce partner, Square 2 Marketing is bringing you this insight filled session on how to use data to power your decision making. They get straight to the point in this “no fluff” session to teach you how each step of the buyer’s journey has its own distinct set of metrics--and the secrets to how you can improve them.

You’ll also learn how to look at data and link it to improved decision making and what a cyclone stage is. I don’t know about you, but a cyclone stage sounds like it’s going to be a whirlwind of knowledge thrown at you.

When: Wednesday 10:30 AM- 11:15 AM

Speaker: Eric Keiles, Chief Marketing Officer, Square 2 Marketing

The Future of Marketing

Even if you’ve only been in marketing for a year, you know that it’s an ever changing industry. Decipher which trends are so yesterday and which are here to stay in this session, which will be discussing the state of martech and how to align your marketing journey. You can’t afford those careless one-night stand marketing plays because you need authentic engagement success.

Get ready to embrace account-based marketing and learn how to implement it ASAP into your organization’s everyday strategy.

Wednesday 11:45 AM- 12:30 PM

Speaker: Sangram Vajre ,Author and Chief Evangelist & Co-Founder of Terminus

Using Data-Driven Insights to Deliver Personalized Experiences and Earn Customer Loyalty

Use data to get creative and make new, meaningful connections across the customer journey and experience. A strong foundation of data will lead to valuable and accurate insights to fuel your marketing strategy across the business. Tap into your customer’s voice and learn what they need and curate your campaigns towards them. Being customer obsessed is necessary across all businesses, so learn how to accomplish a customer centric approach in this session.

Wednesday 11:45 AM- 12:30 PM

Speaker: Mika Yamamoto, Chief Digital Marketing Officer, SAP


Avoiding Analysis Paralysis: How to Leverage Data-Driven Decision Making to Drive Inbound Growth

There are so many analytics tools out there, and an abundance of data--so how do you cut through the weeds and avoid becoming paralyzed by the data?

This session will teach you how to make the data do the work for you. Data-driven decision making can take the confusion out of your marketing strategy and in turn, drive revenue and efficiency. Get the tools you need to enable your data-driven decision making in this session.

Fri Sep 07/ 1:00 PM - 1:45 PM

Speaker: Amanda Nielsen, Demand Generation Marketer, New Breed

Say No More! I'm Sold!

We can all agree that sales is not an easy career--so as marketers, we want to provide sales with the resources they need to close the deal. Although this session is aimed more towards sales, it’s a good opportunity for marketers to get more perspective of what happens when the prospects go mute--and what tools sales need to present and close with confidence.

Thu Sep 06/ 1:00 PM - 1:45 PM ( 45 Mins )

Speaker: Bridgett McGowen ,Owner, BMcTALKS

The Hubcast LIVE at The Podcast Lounge

If you haven't started listening to the HubCast, you're doing it wrong. Stay in the know with this weekly podcast that will teach you about all things marketing—trends, tools, etc—with a HubSpot user angle. This live taping will discuss the future of HubSpot and video marketing (because, relevant).

Thu 10:30AM-11:15AM

Speakers: Marcus Sheridan, Tyler Lessard—Vidyard, Zach Basner—IMPACT, Carina Duffy—IMPACt

Is there some free time on your INBOUND schedule? Stop by the ReachForce booth and learn about our native integration with HubSpot—if you watch a demo you can score a Yeti. You can also stop by our booth to learn how you could win a Macbook, iPad, or a $500 Amazon gift card.

Are events on your list of tactics for the year? Make sure you are maximizing the value of those leads and that you are getting all the info needed to accurately segment, score, and route leads. ReachForce has made it our job to beef up your lead and account data. Contact us to enrich your conference leads.

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