Spring is here and flowers are budding, bright green foliage is appearing, and booths are being stocked with the latest swag in conference centers all across the nation... it’s marketing event season!
And you can’t miss out on these must-attend events for the smartest A-list marketers out there. I’m here to guide you on your event selection journey and provide you with some tips along the way-- because there’s so much more to these conferences than just free booze.
Ready? Let’s build your conference schedule.
1. Marketo’s Marketing Nation Summit
When: April 29th-May 2nd
Where: San Francisco, CA
This is THE marketing event of the year and it’s not just for marketing operations. It is the marketing equivalent of music’s Grammys. Summit is an event catered to senior-level marketing professionals to help them make the choices that will drive their business forward.
The theme for this year’s summit is the Fearless marketer, so attend to learn how to gear up with the best tips, tricks, and tools to become the #fearless marketer you are. This year’s keynotes include the former CMO of AirBnB (who are #marketinggoals), Jamie Foxx (actual Grammy winner), Lindsey Vonn (Olympic medalist and girl boss), and many more.
We’ll be there--so be sure to stop by and say hey at our booth (#406!) and maybe score yourself a Yeti. Also, Beyonce and Jay-Z wouldn’t miss the Grammys, so why would you miss this, you A-lister!*
Tip: Create a Flo Rida playlist to get you pumped up for the party.
*Psst. Haven’t gotten your pass yet? We got you little discount with the code reachforce300.
2. SiriusDecisions Summit
When: May 8th-10th
Where: Las Vegas, NV
Get your gamble and your marketing hat on in Las Vegas with SiriusDecisions. This event will be three full days of data-driven research that will unveil the new innovations in b2b marketing. The content of the event is always spot-on, as well as the fellow attendees to network with (there’s some serious pros)!
Tip: Bring some gambling money to show off your blackjack skills.
3. Hubspot’s Inbound
When: September 4-7
Where: Boston, MA
If Marketing Nation Summit is the Grammys, then this is the MTV Movie Awards. Just as informative and credible, this event is for the people out there who love to learn inbound marketing best practices just as much as they love to have fun.
We don’t know too much about what’s in store for this year, but check out 2017’s recap to get a taste. Oh, and ReachForce will be there! Join us and thousands of marketing and sales professionals from around the globe for the world's most remarkable business event, register here.
Tip: Be prepared to eat some dang good lobster rolls.
Bonus Tip: Are you an inbound marketer? SmartForms is a great way to increase your landing page conversions with short forms without sacrificing all the necessary data needed to properly segment, score, and route those inbound leads.
4. Martech Conference
When/where: San Jose, CA April 23-25, or Boston, MA Oct 1-3
With two dates and locations, there’s no excuse for you to miss this. This conference aims to cross-pollinate the best ideas and latest innovations across martech and management. They want to drive change and demonstrate the power of a “united Martech tribe”.
Are you convinced? Register here.
Tip: Be ready to talk about your best-in-class tech stack to impress your peers, like this one.
5. Uberflip’s Conex
When: Aug 20-22nd
Ready to get your marketing on, eh? This event brings together content, digital, and demand gen marketers to connect them with innovative pros to teach them the importance of the experience to the buyer journey. Uberflip always brings their A-game, so you know this will be a great conference.
Tip: Make sure to grab some of Uberflip’s conference-famous socks (photo courtesy of yours truly).
Until next season…
Are events on your list of tactics for the year? Make sure you are maximizing the value of those leads and are you getting all the info needed to accurately segment, score, and route leads. ReachForce has made it our job to beef up your lead and account data. Contact us to enrich your conference leads.