Database-Driven Tips for Building a Powerful Demand Gen Engine

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Why Effective Marketing Automation Starts with Strategic Data Management

[/mk_fancy_title][mk_padding_divider size="100"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size="80"][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text css=".vc_custom_1508164888874{margin-bottom: 0px !important;}"]A marketing automation platform can serve as a high-powered marketing engine. But only with “high-quality fuel” in the form of accurate, clean and complete data that enables richer targeting, segmentation and personalization.

Unfortunately, many marketing automation systems are hampered by data limitations – whether a lack of quality or completeness. This ebook details the benefits of having marketing data management to fuel high performance marketing campaigns, including:

  • The impact of raw, untargeted data
  • Data completeness
  • Data-driven marketing

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