We talked about what makes a successful tech stack recently, and one of those things is based on finding technology that integrates well together. Why is this such an important part of a martech stack? It's because it's all about productivity.
If your software and tools aren't working together well, it puts unnecessary tasks and strain on your marketing and sales teams. If your software and tools integrate seamlessly, it increases overall productivity in your teams because they're able to focus on the other parts of their job, while your company's sales and marketing funnels are largely automated.
Let's talk about how you can make sure that your martech stack is built for optimal productivity within your sales and marketing teams. To get started, you need to ask yourself these questions.
1. What problem are you trying to solve?
How is your martech stack meant to help your team? What problems are you trying to solve by putting together a group of software and tools to work together? Typical issues include tracking ROI, putting together processes to showcase your work, hitting deadlines, and creating automations to help alleviate tedious tasks for your teams.
Understanding which problem your team is trying to solve utilizing your tech stack is essential to creating a tech stack that improves productivity as much as possible.
2. What is the best way to collaborate among your teams?
We've often talked about how getting your sales and marketing teams to work well together is an important step. But what about all of your other teams? Although sales and marketing don't interact with your other teams quite as often as they interact with each other, putting together a martech stack that allows for seamless collaboration organization-wide is still important.
Think about the times when your sales/marketing teams might need to work with compliance to approve a specific campaign type, or if they need to work with IT, or accounting, and more. These situations do arise, and being prepared for them will help with your company's overall productivity.
3. How can we increase team performance?
When looking at putting together your new martech stack, why find software, tools, and processes that will keep performance the same? Instead, you should be looking at what you can do to improve overall performance.
Finding the proper tools and software that hold your team members accountable to complete their tasks well and on time and that improve and automate overall processes to reduce the time tasks should take is the best way to build your tech stack for productivity.
4. What are the obstacles?
Let's say you've found the perfect tools to incorporate into your tech stack. What are some potential obstacles to seeing this through? First of all, you need to look at cost. Will these tools fit into the portion of your marketing budget allotted for tech?
Next, will these tools actually enhance productivity among your teams? Do your team members have the expertise to utilize these tools? Do they fit well into your company culture and how your team members are accustomed to working? Creating huge disruptions in job roles can cause unrest and negate any potential productivity gains.
Think about these four questions while building your martech stack for productivity within your sales and marketing teams. Marketing technology is meant to improve processes within your company, and enhancing productivity on top of that is just the icing on the cake.
To learn more about using ReachForce in your martech stack, request a free demo. We'd be happy to show you how our SmartSuite can help your business.