Data Management in the Age of AI

Smartphones answer questions. Ovens turn on themselves. Even thermostats adjust on their own.

Artificial intelligence has been the talk of the town for decades. Now that it's here, it's everywhere we turn. Consumers embrace it because it makes their lives more convenient. Marketers love it because it helps them gather vital information to convert prospects easier.


The only problem is that many marketers have trouble managing all of that data.

Are marketing and AI the answer? You betcha.

Let's take a look at how marketers are leveraging AI to improve their marketing data (and campaigns).

Streamlining Data Integrity

One of the key benefits of artificial intelligence is that it makes everything faster and easier. It streamlines processes so marketers can focus on building high-converting campaigns.

Imagine you're gathering information from prospects who sign up to your email newsletters. Rather than manually verifying names, emails, and locations, marketing data platforms do it for you. This allows you to focus on implementing the data rather than sifting through every minute detail with a fine-tooth comb.

Increasing Database Flexibility, Speed, and Accessibility

Group of people leaping in the air.No longer are you tied to clunky machines and wires. You can access all of your data remotely using marketing data platforms. In many cases, you can access the data you need using any internet-connected device. So if you're about to board an airplane and need to quickly fact check details about a prospect you're meeting, you can do so from your smartphone or tablet.

Allowing Flawless Scalability of Data

You're collecting mounds of data from your prospects and customers. How will you manage it all? Local databases are only but so large and what's worse is they don't help you to analyze any of it.

In the age of AI, you no longer have this issue. As companies realize the power of AI-powered databases, they're going to adopt them quickly. Forrester already predicted that by 2020, companies using data-insight-driven teams will snatch up a whopping $1.2 trillion from peers who aren't.

To capitalize on the data opportunity, organizations must begin by establishing a data-driven culture. What is required next is a consistent data management strategy that ensures effective storage while maintaining data integrity and security. This strategy should then be accompanied by robust data storage infrastructure that ensures capacity, performance, reliability, and scalability. - B.S. Teh, Senior Vice President at Seagate

Imagine being able to scale your database as needed. When you expand quickly, so will your database. Start with several terabytes, then scale up to petabytes as your campaigns take off. Then when you have to do an overhaul of old stale data, you can downsize on the whim.

It's About Partnering with the Right Provider

Group of people celebrating around a large table.

This all sounds amazing to the growth-minded marketer. Before you jump aboard the bandwagon, there are some things you should know.

To start, you want a database that's not only robust, but you also want it to offer excellent integration and support services. This way, you get quicker results right off the bat. The provider you partner with should understand your processes and systems and how to adequately integrate their database.

Efficiency is everything in the fast-paced world of marketing.  This is why it's critical that the platform also maintains accurate data. If it doesn't perform data cleansing, then you'll quickly find your data going stale. Gartner finds that more than 3% of data degrades each month. It wouldn't take long for your database to become worthless.

Add Smart Data to Your Marketing Systems

Data is like a diamond in the rough; if you don't shine it up and give it value, then it's nothing but wasted space. So what can you do about your data today?

We invite you to try our free demo to see for yourself how our platform can manage and enrich your data.


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