What is Engagement Systems? - Marketing Automation Who's Who

Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Rob Hampton at Engagement Systems for this post.

What is Engagement Systems?


Engagement Systems helps companies leverage their CRM investment and maximize sales and marketing resources to grow sales revenue and improve ROI with an automated marketing campaign system.  The web-enabled software works with existing CRM systems to access prospect and customer information and make that data actionable to more efficiently capture and nurture leads, retain customers and win-back defecting clients.

From single communications to multi-step, multi-channel campaigns - utilizing email, direct mail, pURLS and landing pages - each personalized communication is automatically created, delivered, tracked and reported within the CRM record; eliminating time-consuming manual processes and ensuring consistent, relevant, timely communications that move prospects through the buying process and build valuable relationships with existing customers.

What Makes Engagement Systems Different?

True Multi-Touch, Multi-Channel Communications

Engagement Systems is the only CRM integration that truly automates the execution, delivery and tracking of multi-channel communications via direct mail, email, and personalized web pages (Personalized URLS) from within a single application.  Eliminates the need to coordinate multiple vendors.

1:1 Personalized Marketing

Both single communications and multi-touch campaigns can be executed to one contact at a time or to a segmented group of contacts.  There are no minimum orders.

Trigger Automation

Engagement Systems automated campaigns are governed by a set of business rules that create automatic triggers to initiate and manage what communications are sent and when. The configuration and integration is completely handled by Engagement Systems; there is no manual intervention on the client’s part to create, set up or kick off communications.  This eliminates the need for additional marketing resources or IT involvement.

Customer Lifecycle Optimization

Engagement Systems addresses the entire prospect and customer life cycle with custom-developed campaigns and programs for lead generation, lead nurturing, customer retention, and customer reactivation, up-selling and cross-selling.

Integrated Reporting

All automated communications are written back to and tracked through the CRM system. Clients have the option for custom reporting and metrics or can use the tools inherent within their CRM system.  Because of Engagement Systems’ complete integration, all data resides in a single location.

Value-Added Services

Engagement Systems makes it easy to adopt and use the system by providing a combination of optional marketing services that delivers an end-to-end solution. Unlike other systems, Engagement Systems is virtually hands free for both sales and marketing, requiring no one to upload or manage artwork or to initiate campaigns.  This makes implementation pain free, quick to deploy and low-maintenance to sustain.

Cost Effectiveness

Engagement Systems’ automated direct mail, email and Personalized URL production systems streamline the creation, execution and delivery processes, making multi-channel marketing campaigns cheaper and faster to execute.  All aimed at increasing your sales, profitability and ROMI.  This eliminates the need for additional marketing resources, consulting, IT and training expenses.  Additionally, there are no expensive recurring seat charges.

For more information, visit www.EngagementSystems.com, call 866.938.3658 or email info@EngagementSystems.com .  You can also check out an Overview Demo of Engagement Systems at  http://www.engagementsystems.com/onlinedemo.  And be sure to look at our Resources (Case Studies & White Papers) http://www.engagementsystems.com/resource-center/resource-center.html

Marketing Automation

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