Are your landing page conversion rates sinking while you struggle to find out the reasons why? What can you do to reverse the decline? Here are some brilliant tweaks that you can put to use to force those conversion rates back up where they belong.
It's Not About Length, It's About Quality
Landing pages have to be kept short! Don't forget to add this and that and more to your landing pages! What's the deal? The fact is, there are stellar landing pages that are super short and some that are lengthy and meaty and still do well. The key is to focus on quality and let the length take care of itself. Include enough to answer questions that inhibit conversion, but not so long that readers get bored and wander off.
Spruce Up the Form Section
Does the form stand out on the page, or does it blend into the background like it's shrinking from public attention? Does it have too much going on? People are getting used to online lead forms to get information, and most people are happy to subscribe to quality content and offers. However, like anything, the first impression is most important. If the form looks sketchy, asks too much or doesn't work properly, people will bounce from the landing page.
ReachForce SmartForms helps marketers increase revenue contribution by solving some of their toughest data collection and management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like landing pages better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce SmartForms can help you improve your lead generation efforts at your own pace.