The New Marketing Trifecta

Found this infographic this morning on and thought you might enjoy if you haven't seen it before. Be sure to check out the stats around social media - this info is a tad dated, but I still found them fairly intriguing. According the this chart, more than 40% of organizations report "Brand Awareness" as the primary goal for social media and less than 30% track sales associated with social channels. I'd love to know how these findings align with your strategy...

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