The Ebb and Flow of Lead Generation: Use Marketing Automation to Stabilize Your Sales

There are few things more frustrating than trying to run a small business, only to have your income all over the map. One month, you may net $15,000 and the next month, you struggle to achieve half that. It can be nearly impossible to plan your finances and the future of your company when your monthly business earnings are notoriously inconsistent. Establishing consistent marketing results can help you generate a more predictable income, so you can plan for your business's financial future successfully.

Consistent Click-Through Rates and Conversions Lead to Consistent Profits

While click-through rates aren't the sole determiner of profits, they can certainly provide helpful indications. Those with higher click-through rates and conversions will sell more products, likely create more loyal customers, and enjoy healthier and more stable profits. The key to creating consistency in your lead generation is establishing a marketing routine that's both efficient and effective. Here are some tips to help you get started.

1. Generate a word-of-mouth buzz. Those who visit your page are more likely to become customers if they were referred to your company via a friend rather than a digital advertisement. Use social media and other personalized marketing channels to help create a word-of-mouth buzz surrounding your products and services.

2. Focus on your keywords. Keywords are important when targeting your advertisements. You need to ensure your digital advertisements are relevant to the audience they are reaching. By using keywords that are most relevant to your niche, you'll increase both clicks and conversions for advertisements.

3. Use your customer data. Customer data is crucial to increasing ad clicks consistently. Your customer data will help you to create targeted ad campaigns, so each advertisement is reaching its ideal audience. This will not only make your marketing campaigns more effective, but it will make them more cost-efficient as well.

4. Create detailed ad descriptions. Click-through rates only partially determine conversions, and with vague or misleading advertisements, you could have high click-through rates and low conversions. In turn, this will lead to a costly and unsustainable marketing campaign. You need to provide as much detail and description in your digital advertisements as possible, so your audience knows exactly what you're offering before they click your ad.

5. Create urgent headlines. While people are often heard complaining about click-bait, that's only because they have likely taken the bait themselves. Click-bait relies on irresistible headlines that beg to be clicked, if only to satisfy the natural curiosities of humans. If the click-bait ultimately leads to a website that's relevant to the needs of the individual, then the click soon becomes a conversion. Don't be afraid to create click-bait style titles to get people to your website, as it can greatly improve your overall conversion rates.

Marketing automation
With customer data, you'll get the insights needed to boost leads consistently.

Use Marketing Automation Software to Stabilize Your Leads

If you're tired of the endless ebb and flow of ad clicks, you need to implement a consistent marketing strategy that will improve efficiency and ad clicks, while providing steady results over time. Marketing automation software is the key to efficiency, as it allows you to automate menial tasks and reduce your overall workload. It also allows you to fully leverage customer data, so you can create targeted ad campaigns that will boost both leads and conversions. In turn, you'll not only increase total conversions, but you can begin to develop stable profits for your business month after month.

ReachForce SmartForms helps marketers increase revenue contribution by solving some of their toughest data collection and management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like landing pages better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce SmartForms can help you improve your lead generation efforts at your own pace.

To learn more about how ReachForce SmartForms can help you optimize lead generation and improve your impact on revenue, sign up for a free trial and get a demo today.

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