Looking for a way to maximize on the summertime shoppers and increase business sales? Summer is the ideal to time to seize on the purchase power of consumers and work to streamline and improve your marketing strategy. Here are some summer-specific marketing strategies to make your coming days a little brighter.
Mobility Is Everything
Mobile marketing is always important, but that's particularly true during the summer months. Summertime encourages people to move away from their TVs and computers, as they venture out into the great outdoors. With a mobile marketing strategy, you can meet your customers where they are, whether that's on the beach in Hawaii or grilling burgers in their backyard.
Maintain an Active Social Media Presence
It's no secret that social media offers a lucrative and highly successful avenue for marketing. In fact, according to a survey from ConstantContact, 82 percent of small businesses report already having a business presence on social media, with Facebook being the dominant platform. Summer is a social time, as people emerge from their winter hibernation and seek to reconvene with friends. Use it as an opportunity to increase your own social connections by making better use of your social media platforms.
Bring Your Business to the Community
If you're constantly waiting for customers to come to you, you may end up waiting a while. Use summer as an opportunity to bring your business into the public eye. Host a summertime event or activity, or begin building a presence at local business networking events. Set up booths at local events, like races and festivals, to make your business more well-known throughout the community.
Sales, Sales, and More Sales
Summertime sales have become a bit of a cliché, but an important practice nonetheless. After all, if your competitors are offering sales, then you need to be too. Use your marketing and customer data to hone in on the hottest summertime trends, so you can make sure your sales items are widely desired by your shoppers. Get creative with your sales and step outside the ordinary. Goodbuy Girls, a vintage shop in Nashville, Tenn., offered a clever and unique sales idea to customers. For every summer day where the temperature exceeded 100 degrees, they offered $10 off of every $100 or more purchase. It was enticing for customers and profitable for their business, making it a win all around.
With enticing sales, customers will drop what they're doing and run to your store.
Stay connected to your customers through email marketing, and touch base with them throughout the summer. Remember, every email should feel more like an email from a friend than a business. Connect with them on a deeper level with a birthday coupon or in-store event. Find small ways to express your customer appreciation throughout the summer, so your brand will always remain on the top of their mind.
Celebrate a New Season with a New Software
As we make our way into summer, it's the perfect time for you to finally get around to making the necessary business updates and changes that you've been putting off. Marketing automation tools are just the thing to turn your marketing strategy up a notch and establish better relationships with your customers. Marketing automation tools provide a vast resource for leveraging big data, while improving the efficiency of marketing through task automation. It will enable you to manage more marketing channels at once, while improving your outreach and lead generation.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.