Step on the Scales: Weighing Budget Considerations Against Investments in Marketing Automation for Online Lead Generation

Are you still using manual marketing processes like spreadsheets? If so, you're not saving any money. Those bloated, incompatible, inaccurate spreadsheets may look unwieldy, but when you peel off the layers of missing data, inaccurate data, and data that deteriorated waiting for you to get around to it, you actually have very little useful data. Then there is the inability to analyze the data in one spreadsheet against data in another spreadsheet ... you end up with lots of bloat and very little useful information for generating leads or converting leads. Here are some of the ways that a lack of marketing automation is costing you in the era of online lead generation.

How Much Money are You Losing on Deteriorating Data?

Every moment that your lead generation data sits it grows older and less valuable. People change jobs and change phone numbers. They leave the business and go somewhere else, change email providers, and change job descriptions. Using laborious manual processes means it takes way too long for your people to get around to processing and using all that data you collected. Automation means you can react to data instantly, in most cases automatically, so that your lead generation efforts are always hot and ready for conversion.

How Much Money are You Losing on Inaccurate Data?

Manual processes are fraught with error. No matter how careful workers are entering the data, human error is bound to happen. Automating your marketing processes eliminates these human errors (or at least greatly reduces the occurrences), making your data cleaner and more valuable. This means that the money you spent campaigning to get all those leads doesn't go to waste.

How Much Info are You Losing Because You Can't Collect All the Data?

Marketing automation When you have to collect, process, and analyze data manually, there is only so much you can handle. But when you automate the process, you can collect as much as you like and use it at your leisure. This tremendously boosts the potential of your marketing folks, especially if your team is small.

With manual processes, it just isn't possible to collect and store as much data on your leads and customers as you would like. When you automate these processes, you can collect, store, analyze, and use tons more data sets, meaning you can develop deeper and richer customer profiles. You can also use this data to build better content, refine your advertisement placement, and much more. With automation, you're able to spend less on marketing while generating more revenue, because your efforts are well-honed and targeted.

ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.

To learn more about how ReachForce can help you optimize demand generation and your impact on revenue, Get a free data assessment today.

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