ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award

International Cloud Computing program announces shortlist of honorees.

Austin, TX - December 11, 2012

ReachForce, the leader in B2B Data Solutions, has been named a finalist in the 2012-2013 Cloud Awards Program in the category Data Innovation of the Year for its SmartForms solution for marketing automation web form real-time data enrichment. Published business case studies show SmartForms implementation helps demand generation marketer with significant increases in sales pipeline value, return on investment in marketing programs, faster sales routing and improved lead nurture. The solution is platform agnostic and has been implemented for clients using Pardot, Marketo, Eloqua, Silverpop, Hubspot and other marketing automation solutions.

Nearly 200 organizations entered the competition, with entries coming from across the globe and including Europe, the US and Middle East. Final winners will be announced on Tuesday January 15, 2013.

The Cloud Awards identify and celebrate excellence in the field of cloud computing, with categories including Best Cloud Infrastructure, Developer of the Year, Most Promising Start-Up, Web Services Excellence and Best Software as a Service.

Bob Riazzi, CEO of ReachForce said: “This honor is a validation of customer reports indicating SmartForms and our other new SaaS data solutions improve marketing results and make our customers among the highest performing B2B marketers in the business. Online marketing is the biggest area of growth for B2B and we will continue our focus on bringing innovative solutions to help marketers accelerate revenue from their demand generation campaigns."

Cloud Awards organizer Larry Johnson said: “The standard of entries this year was truly incredible – and we’re still scratching the surface of what the cloud is capable of achieving.

“Efficiency, agility and an ability to leverage all of the positive attributes of cloud technologies are what set the organizations in this shortlist apart from any other.

“The competition in the Software as a Service category in particular was high – and although we have more of a long-list than a short-list in this category, we’re still sad not to be able to include every entry.

Full shortlist

Data Innovation of the Year

  •     ReachForce
  •     DocuSign
  •     KXEN, Inc.
  •     MuleSoft
  •     Coveo

Developer of the Year

  •     Wedge Martin, CTO and Co-Founder of Badgeville
  •     Dermot Doherty, iSpaces inc
  •     Michael Gould, CTO, Anaplan

Most Promising Start-Up

  •     Social iQ Networks
  •     Tango Card
  •     ÜberConference

Best Cloud Infrastructure

  •     CloudSigma
  •     Sonian
  •     DocuSign
  •     HWG / Interoute
  •     LiveOps
  •     SolidFire

Best Platform as a Service

  •     Red Hat, Inc.
  •     Apprenda
  •     Eccentex Corporation
  •     Infusionsoft
  •     Pegasystems
  •     CloudBees

Web Services Excellence

  •     Riverbed Technology
  •     DocuSign
  •     Sonian
  •     StrikeIron

B2B Customer Strategy

  •     School Improvement Network
  •     CloudSense
  •     Badgeville, Inc.
  •     Cvent, Inc
  •     TOA Technologies

Data Innovation of the Year

  •     ReachForce
  •     DocuSign
  •     KXEN, Inc.
  •     MuleSoft
  •     Coveo

Best Software as a Service

  •     Synergy Marketing, Inc.
  •     Jobscience
  •     iCIMS, Inc.
  •     E2Open
  •     Adaptive Planning
  •     Fraunhofer Innovation Cluster
  •     Socialtext
  •     Citrix
  •     River Meadow

Security Innovation of the Year

  •     FireHost
  •     CloudPassage
  •     HOB GmbH & Co. KG
  •     Ping Identity


For the Cloud Awards
Larry Johnson – 2012-13 organizer

ReachForce delivers cloud-based software and B2B lead data services for marketers to accelerate lead conversions from their inbound, outbound, and database marketing initiatives. ReachForce helps accelerate B2B lead conversions for over 400 leading companies such as Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and TripAdvisor. Businesses use ReachForce to optimize their nurturing, scoring, targeting, segmentation and marketing automation initiatives, reach new markets and accelerate revenue. For more information on ReachForce and conversion acceleration best practices, visit our site or our blog.

The Cloud Awards is a premier international cloud computing awards program which recognizes and honors industry leaders, innovators and organizational transformation in cloud computing. The awards are open to large, small, established and start-up organizations, to find and celebrate the pioneers that will shape the future of the industry as we move into 2013 and beyond. Categories range from the Software as a Service award to Most Promising Start-Up. Finalists were selected by a panel of international industry experts. For more information about the Cloud Awards please visit

b2b data Lead Scoring and Segmentation Marketing Automation

Subscribe to the Blog