The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. Celebrating the "Luminaries" of B2B Marketing, 30 companies - including ReachForce (our moms are very proud) - have been nominated in 8 categories.
ReachForce was recognized for a marketing campaign that likely gave us more pleasure than should be allowed at work, made spam earrings famous and made our CEO fairly nervous, but proved to us and to the marketing community that email doesn't have to be pointless, being authentic in your communications is more measurably effective than being boring and formulaic - and most importantly, metrics trump everything. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here.
We are pleased and proud to join our fellow nominees in this recognition - see the complete list of all nominees below. We'll update the post once winners are announced!
B2B Innovator Campaign (B2B Campaign of the Year)
Have you planned and implemented a high-five worthy campaign? One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? That's what this award is all about. We're looking to celebrate a B2B marketing or communications campaign on at least one digital platform (that's right, digital), with a demonstrated goal of building a brand's identity and business. Sound like work you've done this year? Great—now bring it.
Adobe—Adobe's Metrics Not Myths Campaign
Archdiocese of Philadelphia Office of Catholic—Choose My Future Campaign
Microsoft (Office 365)—Office 365 Integrated Campaign
ReachForce—Marketo Summit: Free Beer and Gold for Everyone Campaign
Rimini Street—Rimini Street Dares ERP Licensees to Compare Maintenance Value Campaign
Tripwire—Security Matters Campaign - Winner!!
B2B Luminary (B2B Marketer of the Year)
Christine Crandell—President, New Business Strategies
Sean Shoffstall—Chief Operating Officer, Ozone Online
Karen Thomas-Smith—Vice President Marketing, Accountable Care Solutions, Optum
B2B Luminary Agency (B2B Agency of the Year)
Quarry Integrated Communications
B2B Small Agency Luminary of the Year (B2B Small Agency of the Year)
Version 2.0 Communications
B2B Innovator Brand (B2B Brand of the Year)
WIKA Instrument, LP
Best B2B Creative
Best B2B Marketing Project
Best Newcomer Agency Award (the "Spark Award"—New, Small, Powerful Wattage)
Content Marketing Cardiology
Go Grow Strategies
Best Newcomer Business Award (the "Spark Award"—New, Small, Powerful Wattage)