While prepping for my upcoming presentation on Viral Marketing for the Marketing Sherpa B2B Summit, I ran across this excellent posting on http://seo-space.blogspot.com/2007/09/14-best-practices-and-tips-for-video.html. Here are three of the 14 best practices listed in the article:
- Make sure that your video clips are relevant and informative - For starters, ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience.
- SEO Video Optimization Fundamental Tip #1: Give your video a Catchy Title - Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.
- Use Video as a Portal to other Content on Your Site - Upload a couple of videos to portals like YouTube and provide links back to related content and other videos on your site.
According to B2B Magazine, currently only 1% of the videos on YouTube are posted by businesses. But I can tell you from experience that viral video is a great tool for B2B Marketers for both brand awareness and demand generation. After I present the details at the B2B Summit, I’ll post a summary on how NetQoS executed a viral video campaign that generated over 66,000 YouTube views and more than $400,000 in opportunities.