Big data is both a blessing and a curse. It has the power to fuel a marketing campaign, while also presenting additional security challenges. There have been a number of big data breaches over the years that have left companies vulnerable and prone to litigation. Fortunately, by storing data in the cloud, businesses can improve security and reduce the threat of big data breaches.
What Is Big Data's Greatest Threat?
Big data is stored either on-premises or in the cloud, and it is exposed to the risk of hacking, viruses, and theft. Even a small data breach can cost companies a lot of money in restoration, while exposing sensitive client information can make a company vulnerable to litigation. On-premises data is also susceptible to data loss via disaster, and a single onsite disaster can cost businesses thousands of dollars in lost data.
Big Data Security Breaches
There have been some major big data breaches over the years that have not only cost businesses money, but have made customer information vulnerable. Michaels, the largest arts and crafts store in the country, fell victim to a massive data breach where nearly 2.6 million credit cards were exposed. In New York, 22.8 million private records of local citizens were exposed over the course of an 8-year period.
Much like the credit card data and personal data, the big data of marketers is also vulnerable to attack. Competing businesses can benefit from the big data of their competitors, and sometimes hackers will steal that data and sell it to other businesses. While it's impossible to keep your data entirely safe from attack, cloud storage can provide a lot of enhanced security mechanisms.
Big Data in the Cloud
Storing big data in the cloud can help to protect the data from onsite security threats, such as natural and manmade disasters, theft, and sabotage. While the Internet presents its own security concerns, there are a lot of ways that businesses can improve the security they receive from cloud-based data storage. Major cloud providers have comprehensive security mechanisms in place to ensure data remains protected. Private cloud storage offers additional levels of security for businesses with highly sensitive information.
Businesses are also able to secure their data more quickly in the cloud, thus reducing the potential for hacking. It can take a business several months to install security patches on their on-premises data, meaning that data is left completely exposed for an extended period of time. With the cloud, businesses can upload data quickly, thus greatly mitigating the risk of exposure.
Marketing automation software offers businesses with a way to store and manage all of their big data from the cloud, thus reducing security breaches, while lowering the cost of ownership. With a cloud-based platform, businesses can easily share data across all departments or branches, without making the data vulnerable to hacking. It also provides tools for advanced data analysis, allowing companies to make better use of their data, so they can save money, improve marketing, and reduce the risk of data breaches.
ReachForce SmartForms helps marketers increase revenue contribution by solving some of their toughest data collection and management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like landing pages better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce SmartForms can help you improve your lead generation efforts at your own pace.