Data is everywhere. Over time, it has been slowly creeping into every single aspect of daily living. Cities collect data to improve parking, roadways, and public spaces. The government collects data to allocate resources and develop programs for citizens. And businesses are leveraging data to develop stronger marketing campaigns that will attract more customers. But with so much data pouring in, how can a business make use of that data effectively?
Store Data in the Cloud
For the larger part of data's history, businesses that collected data stored it within vast onsite datacenters. However, as the quantity of data grows, this method is becoming less practical. This method is particularly challenging for small businesses and startups who simply don't have the time and resources to maintain data onsite. With the emergence of the cloud, you can store your downpour of data in a convenient, Internet-based location. This offers you the flexibility to scale your data storage rapidly, without the need for hefty hardware investments.
Develop Strategies for Analysis
Finding a method for storing your data is the easy part. Now you have to develop effective strategies for analyzing that data. For data analysis to be useful, you should employ a multi-faceted strategy that incorporates a variety of approaches. Some key points to consider include:
• Analyzing Google trends: Rather than just delving into your own customer trends, you need to remain on top of aggregate industry trends. By staying ahead of overall trends, you can develop products and services, as well as marketing strategies, that appeal to a much wider audience.
• Analyzing social media: Social media is a powerful tool for connecting with customers and launching personalized ad campaigns. Monitor social media closely to identify trends among users, as well as to see what folks are saying about your brand.
• Focusing on targets: Don't analyze data as a whole. Divide that data into target groups, and identify trends within those specific groups. By developing ads geared toward focused audiences, you can improve engagement and generate more leads.
Promote Data Integration
One key element that's often overlooked in marketing is the importance of data integration. When data silos occur, it can skew the results of analysis by showing trends within only a portion of your business, rather than revealing the complete picture. With cloud-based data management software, you'll be able to use a single platform to store all of your business data. This enables you to integrate data across departments and eliminate the silos that are holding analysis back.
With the cloud, you can capture data and retain it in a single location.
Use a Big Data Management Platform
You need a system that enables you to capture, sort, cleanse, analyze, and store data, all in one convenient place. A big data management platform offers the ideal solution. It's your one-stop shop for managing all of your varying data needs. With a cloud-based platform, you can accrue as much data as needed without the difficulty of scaling your storage capacity. You can also access tools to aid in data cleansing and analysis, so you can make better use of your data.
ReachForce SmartForms helps marketers increase revenue contribution by solving some of their toughest data collection and management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like landing pages better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce SmartForms can help you improve your lead generation efforts at your own pace.