Big data is growing bigger by the day. About 90 percent of all data that exists today has been created in just the past few years. According to IBM, in 2012, roughly 2.5 billion gigabytes of data was being created every day, and that number continues to grow as our society becomes more technologically advanced. When it comes to data analysis, even small businesses are swimming in datasets and struggling to make sense of it all. If your team is spending too much time on data, there are some tactics that can be used to speed up analysis without compromising accuracy.
Consider the Platform for Managing Data
Your ability to leverage data efficiently will largely depend on the system you are utilizing to store and manage it. Data can be acquired so quickly that if you're relying on on-premises data storage, you will be perpetually battling storage capacity and scaling inefficiencies. Instead, utilize a cloud-based platform that promotes rapid data scaling and will maintain fast operating speeds, even as your data grows.
Cloud-based data management platforms will also make data collecting and integration more efficient. You'll have a single platform that enables you to gather data from all of the systems within your organization, which will improve your organizational speeds and enhance the accuracy of insights.
Use Automated Data Cleansing Software
One of the core reasons data analysis can be so inefficient is due to dirty data. Dirty data reduces the quality of insights, while making data more time-consuming to manage. Unfortunately, data cleansing can also be a tedious and lengthy process. To speed up the process, utilize a data cleansing software that will automatically correct errors within the data and scrub the data of useless or outdated datasets.
Create a Strategy to Conquer Data
To improve efficiency, your business needs to implement a clear strategy for approaching all aspects of data management. Ensure each member of your marketing team has clearly defined roles, and create a routine so all tasks are conquered within an established timeline. Be sure to factor data collecting, tracking, cleansing, organizing, and analyzing into your routine, so every aspect of the data is managed flawlessly.
Use Marketing Automation Software to Improve Efficiency
Once the data is collected, organized, and cleansed, the biggest task is leveraging and analyzing that data. Data analysis can be a time-consuming process, provided your team doesn't have a streamlined routine in place. With marketing automation software, you'll be able to automate many of the tedious tasks associated with data management, while improving the quality of data. You'll also access tools which can guide data analysis and improve the accuracy of your insights. It will enable you to optimize the efficiency of data management and analysis, while also streamlining your marketing campaign.
Big data is crucial to marketing, but it can be a time-consuming endeavor that seems more hassle than it's worth. If your data analysis is taking too long, it could be impeding on other critical business tasks and detracting from the efficiency of your business. With the help of a marketing automation software, you'll be able to increase the speed of data management, scaling, cleansing, and analysis, thus greatly reducing the time spent on big data.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.