A marketing strategy can never be perfect. There are always ways to improve upon your current strategy to increase visibility and generate more leads. The state of the economy, trends among consumers, search engine algorithms, and industry fluctuations can all impact the effectiveness of a marketing strategy. Here are some easy ways to improve upon your current digital marketing strategy to make it more effective.
Identify Weak Points
To improve upon your current strategy, you need to first identify the weak links. Utilize A/B split testing to compare the effectiveness of different email pitches, webpages, and social media posts to see which types of ads are resonating with consumers. A/B split testing has proven to be so effective that even Dan Siroker, the director of analytics for President Obama's 2008 campaign, utilized A/B tests to improve the effectiveness of his email campaigns. With the campaign ultimately raising $60 million, it's safe to say A/B tests are a successful strategy for advertisement optimization.
Improve the Quality of Your Data
Your business data is your greatest tool for digital marketing success. You need to focus on improving the quality of your data to increase the accuracy of your analysis. Use a big data management platform to help you achieve excellent data quality. Big data management can help to automate data cleansing, sort and integrate data, and eliminate useless data, so you can improve the accuracy of analysis.
Dig Deep with Your Content
Content is an important facet of digital marketing, but it's only useful if the content you share is relevant to customers. Don't just provide superfluous or generalized information in hopes of garnering hits. Take time to dig deep into your customer data to understand the topics that resonate most with your readers. Base every article on real, current, and necessary topics that will engage your readers and grow your audience.
Respond to Customer Trends
Use social media and search engines to help you stay informed about trending topics, and integrate these trends into your marketing strategy. Procter & Gamble leveraged social media to learn that many folks were utilizing Pepto-Bismol to reduce hangover symptoms. In response, the company launched an entire campaign around using Pepto-Bismol as a hangover prevention tactic, which proved to be wildly popular among consumers. See what customers are saying about your company and use this knowledge to launch marketing tactics based around popular trends.
Use the Cloud
Successful digital marketing starts with strong data management. By using the cloud for your big data management, you can reduce the risk of data loss, improve organizational capacity, scale data quickly, and access analytics from any device. A cloud-based data platform will enable you to stay on top of your marketing strategy and improve data management, all while reducing the cost of ownership for data storage.
Big data management is a critical part of launching an effective digital marketing strategy. With marketing automation software, you can access a cloud-based platform that will support all of your data needs, while improving both the efficiency and accuracy of data analysis. Marketing automation makes data management simple, while giving your advertisements a better chance at success.
ReachForce SmartForms helps marketers increase revenue contribution by solving some of their toughest data collection and management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like landing pages better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce SmartForms can help you improve your lead generation efforts at your own pace.