To get more from your in-house data for lead generation, you need to keep it clean ― but that’s like hitting a moving target. With companies merging or going out of business and a workforce that is constantly changing, marketing databases get dirtier at an alarming rate.
In fact, 2.1% of data goes bad every month, according to MarketingSherpa. This means over 25% of contact data goes bad per year.
The only problem is knowing which 25%.
The good news is that marketers can dramatically improve their campaign results by using the right strategies to consistently update, clean and refresh their lead-generation database. According to SiriusDecisions, “the company that markets with a healthy data-cleansing routine can realize nearly 70% more revenue than an ‘average’ organization, based purely on data quality.”
Lately, we’ve been talking about the best ways to start with data cleanup, what to consider when marketing to your in-house database, important signs that your database might need help, and more.
Armed with this information, you should be in a better position to optimize your in-house database, reduce wasted efforts, improve conversions and get more revenue from your marketing dollar.
Do you have some great tips for starting the clean up process?