It seems every business is constantly looking for that competitive edge; that aspect of their business model that will enable them to distinguish themselves from competitors and remain ahead in the marketplace. Whether it's a product, a customer service policy, a technology, or a marketing technique, every business needs some way to gain traction in their industry. Marketing automation software provides an easy and cost-effective way to gain a lead on your competitors, while at the same time, making you more notable in the eyes of consumers.
Increase the Quality of Your Leads
Many marketers think that advertising is all about lead generation. However, if the leads you're gathering are of low quality, even a high lead rate won't result in increased sales. You need to ensure your leads are of the highest quality, so you can increase conversion rates and turn those conversions into long-term customers. Marketing automation software makes this easy.
With marketing automation, you'll be able to grade each individual lead and organize your leads based on quality, so only the most promising leads are passed through to your sales team. While this process can be conducted manually, marketing automation enables you to automate it. You can program scoring metrics that will automatically assess the quality of the lead before funneling it through to the sales team. This can greatly improve efficiency, while also boosting the quality and reliability of your lead generation.
Reduce Your Dependency on IT
As you're looking to creep ahead of competitors, a key factor to assess is the efficiency of your workforce and your overhead expenses. Managing big data can be costly, and when managed on-premises, it requires the labor of onsite IT teams to keep things organized. Marketing automation provides a cloud-based software, so you can manage data in the cloud, thus reducing your dependency on IT. This will save you both time and money that can be reallocated to more pertinent business goals.
Target Your Advertisements to the Right Audience
Even with a lead scoring system in place, attracting quality leads can be an expensive ordeal. If your advertisements aren't reaching the right audience, you'll be spending a lot of extra money on ad clicks that don't produce results. Marketing automation software provides you with all of the analysis tools and metrics you need to get the most from your big data. You'll be able to hone in on the ideal audience, so every advertisement reaches the people who need your products or services most. This will allow you to reduce marketing costs and increase lead quality right from the start.
Target Your Content to Fuel Leads
Content marketing is an excellent way to draw in leads, and with target marketing, you'll be able to craft content that resonates with your readers. Content is the way in which you communicate directly with potential leads and pique their interest in your business. Marketing automation software will help you identify the best topics for content and also assess the performance of various types of content, so you can constantly improve upon your method.
With targeted content, you can tell a story that will engage your customers.
You can also weigh the effectiveness of various types of marketing to see which is producing the highest number of leads. If you find that email marketing is producing twice the leads as content marketing, you'll know to reallocate time and resources to email marketing, so you can fully leverage your most effective channels.
ReachForce SmartForms helps marketers increase revenue contribution by solving some of their toughest data collection and management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like landing pages better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce SmartForms can help you improve your lead generation efforts at your own pace.