Friday Wrap-Up: This Week in B2B Marketing Tips

Happy Friday, people!! Here's a look at some of the best B2B marketing tips from this week. Enjoy!

1. Treating Your Message With a Dash of Irreverence

Love this post. It should go in the opposite file as our Marketing WTF? file. Maybe the Marketing Hell Yes! file. Scott Trobaugh reminds us that pushing the envelope with our messaging can often bring great results. It humanizes, commands respect, and distinguishes from the rest of the noise out there. Go ahead, take a risk. Read Scott's full post at Godfrey B2B (@GodfreyB2B) here: http://www.godfrey.com/How-We-Think/B2B-Insights-Blog/Strategy/You-Want-to-Do-WHAT-Treating-Your-Message-with-a-Dash-of-Irreverence.aspx

2. 3 Marketing Lessons from Kate Middleton's Biggest Secret

I'm shaking my head as I write this, but hey, everybody's going nuts over this, so why not use it? Apparently there's more to learn from this royal hoopla than how much my fiancee likes all those crazy hats the ladies are wearing. Jessica Meher (@jessicameher) from HubSpot finds 3 pieces of marketing wisdom in all of this mess, and you may be surprised at how insightful they are. Don't underestimate the power of buzz. Read the full post here: http://blog.hubspot.com/blog/tabid/6307/bid/12764/3-Marketing-Lessons-from-Kate-Middleton-s-Biggest-Secret.aspx

3. Top 5 Lead Source Best Practices

This one really got me thinking, because we have MANY, MANY lead sources. I'm still on the fence about whether having a whole host of lead sources is really bad, but this post should spark some really good thought for all you CRM or MA users out there. Read the full post from Maria Pergolino (@inboundmarketer) at Marketo's blog here: http://blog.marketo.com/blog/2011/04/top-5-best-practices-for-lead-source-in-your-crm.html

4. Ridiculous Social Media Client Mentality

I laughed at least thrice while reading this. If nothing else, it's good to compare yourself against some of these points from David Meerman Scott (@dmscott) to determine if you're being reasonable in your social media expectations. Loved this one: "Clients are cheap: 'If you charge $20,000 a month retainer, can we just buy one day for $645?'" Brought back memories of Chris Rock in I'm Gonna Git You Sucka (http://www.youtube.com/watch?v=KNQRqAoT-2c). Read David's full post at the WebInkNow blog here: http://www.webinknow.com/2011/04/ridiculous-social-media-client-mentality.html

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