Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. 9 Top Twitter Tips You Should Start Using Today!
Another post from the B2B Marketing Insider, but it’s a nice primer of Twitter best practices that the author, Michael Brenner, has accumulated through trial and error over the last three years. Great for both new users, as well as a gentle reminder if you’ve been around a while. Enjoy. 9 Top Twitter Tips You Should Start Using Today!
2. How to Create 200 Hours Worth of Marketing Content in One Night
I absolutely love this idea. That content is one of the cornerstones of any effective marketing strategy is pretty well established. How to develop that content, however, is a problem for many, many organizations. This post from HubSpot provides a great method to do just that – the Marketing Hack Night – and seven steps to ensure that this power-brainstorming/content and campaign development “party” creates fresh, orginal content that you can repurpose and leverage for countless lead generation activities. How to Create 200 Hours Worth of Marketing Content in One Night
3. For Better B2B Video Marketing, Check out the Top B2B Companies on YouTube
Some organizations just get it – video is an incredibly powerful tool for getting your message out there, establishing your brand, and driving traffic. Some organizations, remarkably, are still hesitant to adopt a strategy and set aside the resources to make it happen. If you’re with one of the latter, these examples of B2B organizations doing it right (courtesy of the TopRank Online Marketing Blog) might help you frame your argument. For Better B2B Video Marketing, Check out the Top B2B Compnanies on YouTube
4. B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
If your sales team is anything like the one here at ReachForce, customer testimonials and case studies are in constant demand. Perfectly suited for both sales enablement as well as lead generation, examples of happy customers saying good things about your organization are powewrful weapons to have in your aresenal. But getting them isn’t easy. This post from Webbiquity provides great ideas to help you develop these messages when logistics, legal limitations, or countless other roadblocks stand in the way of getting approved recommendatinos. B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk