Friday Wrap-up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. A/B Testing Email Marketing Strategies – A Quick Guide

Although most marketing teams are still working to get to this level, it’s well documented that best-in-class organizations test just about everything under the hood when it comes to marketing programs. From a breakdown of why it’s important to a solid list of the specific elements you should think about testing, this post from Remarkablogger (courtesy of guest blogger, Ruben Corbo) is a really nice primer to help you get started strategically testing your email campaigns. A/B Testing Email Marketing Strategies – A Quick Guide

2. Event Swag Your Attendees Will Love …and Loathe

For ReachForce, Q3 is typically pretty quiet as far as events go. The good news is that the break gives us time to analyze how we’ve done so far and adjust as necessary. Those conversations almost always include what’s in our swag closet. This post from HubSpot takes a look at some of the best (and worst) examples of branded giveaways and offers a few surprising examples you might want to think about using when working to engage and stand out at your next event. Event Swag Your Attendees Will Love …and Loathe

3. 6 Reasons Why QR Codes Won’t Work

It wasn’t that long ago that QR codes seemed to be everywhere you looked; marketers were intrigued, excited, and eager to test this new method of engaging and interacting with their audience. And while I’ve seen a few examples of marketers using QR codes really, really well, I’ve seen far, far more campaigns that fall short. Chances are you have, too. That said, if you’re still considering using QR codes in your marketing mix you might want to take a few minutes and read the following post from the Marketing Strategy Expert. You just might reconsider. 6 Reasons Why QR Codes Won’t Work

4. The “How To” of Business Blogging

Another primer here, but well worth the read if you’re considering starting your own business blog. For those with established blogs, this post from Drew’s Marketing Minute offers a few best practices you might want to ensure you’re following. Read on. The “how to” of business blogging

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