Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. How Sony Became a Pinterest Rock Star
As we’re getting our own Pinterest page up and running here at ReachForce, this post caught my eye right away. Louise Julig, via the Social Media Examiner, chatted with Sony Electronics’ Senior Social Media Specialist, Callan Green, to find out how just how Sony made Pinterest work for them and provides 6 tips you can use when developing your own page. How Sony Became a Pinterest Rock Star
2. 3 Ways to Make Your Emails Instantly Gratifying
Not only is this a nice example of an email/newsletter campaign that’s helped quadruple sales over the course of the year for a fairly niche product (beautiful paintings by an artist named Traeger di Pietro), it also really underscores how targeted, relevant content can be a game-changer when marketing to your audience. From open rates to click-throughs, here are 3 Ways to Make Your Emails Instantly Gratifying.
3. Lead Generation: How 64% of Marketers Starve Sales of Opportunity
I’ve read this before, but a good, solid, kick-in-the-rear reminder never hurts. In this case, the reminder comes from the B2B Lead Roundtable Blog’s contributor, Brian Carroll, when he tells us that, “80% of Marketing-generated leads end up lost, ignored or discarded.” 80% - let that sink in a moment. Allow me to put it another way: 80% of your lead generation efforts are wasted. Whether it’s from a flawed process or simply a lack of supporting programs, the majority of marketing organizations still seem to be behind the curve when it comes to delivering qualified, sales-ready leads to their sales teams. Read on to find out why. How 64% of Marketers Starve Sales of Opportunity
4. True Colors: What Your Brand Colors Say About Your Business [Infographic]
Do you know what your brand’s color scheme says about you? Are you perceived as energetic and aggressive or trustworthy and dependable? This Infographic from Marketo dives into what feelings colors can elicit from your audience and what organizations in specific industries should think about when developing their brand. True Colors: What Your Brand Colors Say About Your Business [Infographic]