Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. 27 Ways to Slice & Dice Your Email List for Better Segmentation
I sincerely doubt there’s a marketer out there who doesn’t understand the value of list segmentation and why better targeted and more relevant messages outperform more general communications that adhere to the “spray and pray” mentality. In fact, we’ve built an entire business helping marketers polish and hone their data so they have every tool they need to segment their messages. That said, a common question we hear at ReachForce is how to segment well. This post from HubSpot delivers more than two dozen ways to help you do just that. 27 Ways to Slice & Dice Your Email List for Better Segmentation
2. Marketing Automation – Keep Them Coming Back For More
Nice analogy here from Marketo that examines how (and sometimes why) many marketers are often focusing on the wrong thing and, in turn, failing to really leverage marketing automation. Want better leads with higher conversions? You might want to examine your systems and processes through the center of a doughnut. Marketing Automation – Keep Them Coming Back For More
3. 6 Burning Questions about Social Media for B2B
Given the volumes of information that have been written, discussed, debated, and, in some cases, pontificated about social media for B2B organizations, it seems a little crazy that there still really isn’t a definitive methodology for measuring its impact. For a little insight into the reasons why, as well as a few other questions around the topic, read on. 6 Burning Questions about Social Media for B2B