Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. 12 Takeaways From the 2012 Marketo User Summit
The Marketo Summit was a really great few days for us. We connected with customers, met new marketers, announced some big news, and even moderated a session. Good times. Next week we’ll be diving into some of the things we learned while there, but for a quick summary of the event check out this post from A Slice of Kiwi. 12 takeaways from the 2012 Marketo User Summit
2. Persuade with Silky Smooth Copy
If you’ve never visited the Neuromarketing blog, you really should poke around for a bit. Almost always you’ll find really interesting marketing ideas seen through the lens of behavior with tons of data to back it up. While this post talks about the larger idea of how we sometimes forget just how impactful the little things can be, the real nugget you can begin playing with right away is the idea of using phrases with textual metaphors in your copy. Good stuff. Persuade with Silky Smooth Copy
3. 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
Another great show we were at this week, the SiriusDecisions Summit was a three-day conference that focused, as it does each year, on sales and marketing alignment. And like the Marketo show mentioned above, we’ll be providing a few thoughts about key learnings from the event next week. This post from Eloqua (with thoughts from Jonathan Block) covers a few projections for the show. 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit. *For a list of highlights, you can also check out Heinz Marketing's blog for 15 Highlights and Takeaways from the 2012 SiriusDecisions Summit.
4. 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
You can find the full report with a 120 of these gems here, but for a snapshot of some fairly interesting data check out this post from HubSpot. FYI, number 20 made me sit up in my seat – literally. Sure, we all know that mobile is important. Getting it right, with a purposeful strategy and (equally important) creative assets that work for the medium, however, is something that few of us have nailed. Think about that when you see just how often your message, once opened on a mobile device, is never accessed on a PC. 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know