Happy Friday to everybody! Here are some tips and tricks from around the blogosphere that we enjoyed this week. Enjoy!
1. Lead Nurturing in 5 Simple Steps
Not only is this a great resource for anyone not currently running a lead nurturing program, but I also found it quite helpful to benchmark our own nurturing program. It's helpful to think it through from a simpler perspective every now and again. Check out the full post from Brian Carroll (@brianjcarroll) on the B2B Lead Roundtable Blog here: http://b2bleadblog.com/2011/04/leadnurturefast.html
2. Invest in Scalable Social Business Programs
In light of our new initiative to implement a social media management system, here's a good look from Jeremiah Owyang on how to tackle social media initiatives. Apparently we're already on step #5, though I can't guarantee we've completed #1 through #4. Read the full post from Jeremiah (@jowyang) here: http://www.web-strategist.com/blog/2011/04/05/slides-invest-in-scalable-social-business-programs-keynote/
3. How Can B2B Marketing Become More Social?
Speaking of social media initiatives, check out this helpful guide from Lee Odden. Before diving into any new initiatives, I found this post helpful to keep my goals in check with my plans. Check out Lee's (@leeodden) full post here: http://www.toprankblog.com/2011/04/b2b-marketing-more-social/
4. Marketing Transformation Week
In case you missed it, HubSpot (@HubSpot) hosted a "marketing transformation week" that's wrapping up today. TONS of tips that have all been archived, so you can catch it all on your own time. Check out the archive here: http://blog.hubspot.com/marketing-transformation-week/marketing-transformation-week-schedule/tabid/90173/Default.aspx