Friday Wrap-Up: This Week in B2B Marketing Tips

Happy Friday to everybody! Here are some tips and tricks from around the blogosphere that we enjoyed this week. Enjoy!

1. Lead Nurturing in 5 Simple Steps

Not only is this a great resource for anyone not currently running a lead nurturing program, but I also found it quite helpful to benchmark our own nurturing program. It's helpful to think it through from a simpler perspective every now and again. Check out the full post from Brian Carroll (@brianjcarroll) on the B2B Lead Roundtable Blog here:

2. Invest in Scalable Social Business Programs

In light of our new initiative to implement a social media management system, here's a good look from Jeremiah Owyang on how to tackle social media initiatives. Apparently we're already on step #5, though I can't guarantee we've completed #1 through #4. Read the full post from Jeremiah (@jowyang) here:

3. How Can B2B Marketing Become More Social?

Speaking of social media initiatives, check out this helpful guide from Lee Odden. Before diving into any new initiatives, I found this post helpful to keep my goals in check with my plans. Check out Lee's (@leeodden) full post here:

4. Marketing Transformation Week

In case you missed it, HubSpot (@HubSpot) hosted a "marketing transformation week" that's wrapping up today. TONS of tips that have all been archived, so you can catch it all on your own time. Check out the archive here:

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