Friday Wrap-up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. 6 Steps to Inbound Marketing Success [Infographic]

Created by Impact Brand and Design and posted on the B2B Marketer Insider blog, this Infographic provides a nice snapshot of activities, and more than a few details, to help you define and execute your inbound marketing strategy, drive leads, and turn those visitors into revenue. 6 Steps to Inbound Marketing Success [Infographic]

2. 64 Pinterest Marketing Tips and Tactics - Infographic

Another Infographic, but they seem to be all over this week. Pinterest might be wildly popular and a phenomenal source of traffic, but most B2B marketers are still learning how to really leverage it. This post, via Jeff Bullas, delivers a whopping 64 ideas to get you started. For another point of view (with a bit more focus on B2B marketing) check out Marketo’s post, B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner. Enjoy. 64 Pinterest Marketing Tips and Tactics – Infographic

3. Why You Should Benchmark Internal Metrics

This is post is actually a clarification to a previous one, both by the Wilson and Ellis Consulting Blog, and you’d do well to read both. The core idea is this – while comparing your business to your competitors can be helpful, measurements that analyze what’s going on inside your organization usually provide more meaningful, and more accurate, information. Why You Should Benchmark Internal Metrics

4. Does Automation Impact Lead Conversion Rates? [CHART]

It seems the answer to that question is far, far more than you or I would have guessed. To see just how much, read on. We’ll dig into what this means and ideas to do it better in a forthcoming post. Does Automation Impact lead Conversion Rates? [CHART]

Pinterest Data Quality Management competitive analysis Marketing Metrics Marketing Automation

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