Friday Wrap-up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!


1. Link Building Tip: How to Do It the Smart Way

SEO and keywords are rabbit holes I’ve fallen into many a time, only to surface hours later – typically grumbling. This post from Dukeo offers some simple best practices to help you identify the keywords you should be thinking about, and tips on how to be competitive when you use them. Good stuff. Link Building Tip: How to Do it The Smart Way

2. SEO is Dead

Or, you might be more on this side of the fence. Marketing TechBlog examines how SEO has changed, why the old methodologies no longer apply, and why “SEO is no longer a math problem, it’s a human one.” And there’s a pretty nice presentation to break it all down for you. SEO is Dead

3. Is Touchpoint Marketing the Only Marketing Left?

Interesting thinking, here. Conversionation’s J-P De Clerck challenges some of the current notions of Content Marketing and its place in our business and strategies and reminds us that we should be looking beyond general terms like content and “dive deeper into the context, what makes people tick and what constitutes relevance throughout every single touchpoint and individual customer experience.” Is Touchpoint Marketing the Only Marketing Left?

4. 5 Ways to Measure Results of B2B Social Media

Far too often we marketers focus on metrics that don’t tell the whole story, or worse – those that don’t tell any meaningful story at all. Social Media, for all its benefits, often falls into the latter camp. This post from Social Media B2B tackles that issue head-on with five metrics you’ll want in your tool kit when reporting to management. 5 Ways to Measure Results of B2B Social Media

content marketing SEO Data Quality Management B2B Metrics

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