Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!


1. The 5 Most Inspiring Marketing Books I’ve Ever Read

This post walks through five great reads with brief summaries and central themes, and as I’m always looking for good reading, a “best of” list for marketing-specific books is right up my alley. FYI, I was really jazzed to see Brains on Fire on the list, and if you haven’t picked up their book you absolutely should. There is, however, one book that I would add to the list. Although it focuses on advertising rather than marketing, Hey Whipple, Squeeze This, is one of the best books about creativity and connecting with your audience ever written, IMHO. Chock-full of lessons you can and should apply to your marketing, you can find it here. What books would you suggest? The 5 Most Inspiring Marketing Books I’ve Ever Read

2. Five Trends B2B Marketers Need to Understand to Succeed in 2012

If nothing else, this post is worth the read for one line: “Fortunately, today we have something a little better than entrails or stars to guide us – namely, hard data.” Entrails? All I can say is that any marketing insight gleaned from entrails is going to pique my interest. Alas, this post from MarketingProfs really does examine data rather than the more, ahem, traditional methods of strategic planning and serves up a handful of important trends you need to keep in mind this year. Five Trends B2B Marketers Need to Understand to Succeed in 2012

3. Pay-per-click ROI

Really nice PPC primer here from About Leads’ Rachel Longley that’s definitely worth the read. You’ll find dozens of tips and guidelines that cover keyword selection, how to optimize your landing pages, and some helpful metrics calculations. Good stuff: Pay-per-click ROI

4. Yesterday’s Marketing Doesn’t Work Today

This post articulates, I believe, one of the clearest and best arguments for a strong, well-defined social media strategy I’ve seen in quite some time. Namely, “What we need to do is stop marketing at people. Instead, we need to create an environment where customers will market our stuff to each other. For free.” See what I mean? Spot-on. When crafting your marketing messages, landing page copy, or even tweets or Facebook updates, are you thinking about you and your product or your customers and how you can make a difference, make their day easier, or help them do their job better? Yesterday’s Marketing Doesn’t Work Today

b2b marketing execution Social Media Data Quality Management Marketing Resources Pay-per-click

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