Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!


1. Alternatives to Facebook that Are Not Google+

Last post about Google+ for a while, I promise. I keep coming back to it, however, because, well, it vexes me so. Every time I turn around I’m seeing a “guru” of one stripe or another touting how critical is to incorporate Google+ into your marketing, while an equally passionate, albeit contrary, point of view is expressed two clicks over. Democracy in action, I suppose, but this kind of ambiguity certainly presents challenges when evaluating tools and defining a clear social marketing strategy. All that said, if you’re still on the fence about Google+ and your marketing efforts, here are a few options you might want to consider: Alternatives to Facebook that Are Not Google+

2. What you don’t know about your sales funnel

This is a fairly short post that presents one jaw-dropping statistic: 60% of the sales cycle is over before a buyer talks to your salesperson. Yeah, read that again. 60%. If that doesn’t make your ears stand up like an intrigued Basenji, I don’t know what will. When it comes to the “pre-funnel sales machine,” are you engaging with prospects or current customers when and where it matters? Read on to find out. What you don’t know about your sales funnel

3. Why B2B Marketers Must Address Status Quo

This post will probably resonate with quite a few of you. It did for me, to be sure. “There’s a big difference in knowing change is available and actually agreeing that change is needed and taking steps to do something about it,” it reads. At ReachForce we’re all about addressing data quality and improving (to a fairly remarkable degree, actually) your marketing efforts. And while you can ask any marketer about data quality and they’ll tell you it’s a fairly high concern, getting that marketer to take the steps needed to clean, de-dupe, append, and repair their database so it’s a powerful tool that supports their campaigns and other marketing efforts is sometimes a Herculean task. How do you address the status quo? Why B2B Marketers Must Address Status Quo

4. Marketing has become the new IT

Not sure how 2012 is going to play out, but last year certainly drove home the central thought of this post in a big way. Automation tools, social networking tools (to say nothing of the tools needed to monitor that network), mobile, QR codes, analytics, embedded video, and countless others have made marketing far more targeted, far more effective, and, sometimes, far more challenging. Are you keeping up with the technology you need to get it done? Marketing has become the new IT

5. A little extra…

Earlier this week a colleague and I talked a bit about the 1997 Star Trek documentary, Trekkies. If you haven’t seen it, you totally should. But even though I’m a Star Trek fan from way back, I’ve got to admit I’ve never applied character personalities to marketing the way the folks at Bronto Blog have done. Read on to find out how they suggest empathy and reason should be central to your marketing efforts. Think Like Diana but Act Like Data. Smart Lifecycle Marketing. Next, Unbounce has put together a great list of 10 Landing Pages that are Crushing it with Video. From big names like Google and UPS to new players like Path or Optimizely, some teams are making the most out of video on their sites.

sales funnel nurturing Data Quality Management B2B marketing video social marketing B2B Marketing

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