Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm
Oh, those crazy folks at Google. Slight disconnect between how Google treats its own display ads versus everyone else’s aside, this post provides some good food for thought regarding design, functionality, flow, rankings, and more with your site and the ads you display. They even have a handy “how-to” video to help. Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm
2. 5 Ways to Create a Data-Driven Marketing Culture
This post is absolutely right up our alley. Once reading it, I would respectfully (smiling) request that you visit reachforce.wpengine.com to find out how we can help you use your data to drive higher ROI rather than clicking on the sponsor, but read it either way. Marketing Profs not only illustrates how data can help you improve your results, but also gives you five great strategies to get it done. 5 Ways to Create a Data-Driven Marketing Culture
3. When Lead Scoring Is a Waste of Marketers’ Time
I love this kind of post. Take what most of us assume as gospel and completely turn it on its ear. You can find a couple of similar examples here and here, if you’re so inclined. This post from our friends at HubSpot doesn’t dispute the value of a solid lead scoring strategy – except when the organization isn’t really ready to adopt and execute on it. When isn’t an organization ready, you might ask? Read on. When Lead Scoring Is a Waste of Marketers’ Time
4. Are Shorter Sales Cycles a Wake-up Call for Marketers?
Short post, but long on potential ramifications. This post from the Marketing Interactions Blog references a Marketing Sherpa “Chart of the Week” you might not be familiar with. If so, you can find the original here. Additionally, if you’re looking to compare data, you can find a previous version of the data here. Particularly interesting is the idea that, while sales cycles are getting shorter, research time of your prospective buyer (and thus the need to ensure you’re brand has a presence) might not have changed that much. What are your thoughts? Are Shorter Sales Cycles a Wake-up Call for Marketers?