Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!


1. Is a Google+ Brand page or Facebook Brand Page Best for Your Business?

True story: about half an hour ago I got out of a meeting with our CEO going over our marketing strategy for Q1 and beyond. I went into the meeting with a ream of notes and ideas, IOs from dozens of vendors, and a 50-page deck that covered everything from events to lead gen, content creation to retention efforts. While we were discussing social, he posed, essentially, this very question. And while I think I sold him on my perspective, if you’re still deciding between the two, or using both, this post by Heather Rast (via Insights & Ingenuity) might help you out: Is a google+ brand page or facebook brand page best for your business?

2. Measuring Marketing’s Effectiveness

I wonder – really wonder – if this issue is ever going to be solved. This post from the Marketing Leadership Council’s blog, Wide Angle, examines a handful of strategies MLC members have found to be really effective when it comes to that ridiculously persistent problem of marketing and measurement. Equally beneficial are the three case studies and examples they provide to illustrate the ideas. Good stuff: Measuring Marketing’s Effectiveness

3. 4 Reasons For B2B Marketers To Explore Pinterest

This post caught my eye right away. As a Pinterest newbie I’m on the lookout for ideas about how to have fun with the service, but what I found really interesting was the B2B marketers bit. Seriously? B2B? You had me at “hello,” Social Media B2B, tell me more. From positioning to outbound links, Karlie Justus offers a few ideas you might not have considered with this increasing popular virtual pinboard. 4 Reasons For B2B Marketers To Explore Pinterest

4. Mobile Apps, Social Integration, Content are Key Trends.

You’ve probably seen quite a few predictions for 2012, or even 2015, regarding the evolution of marketing and what happens next, but this post from Kate Maddox, via B2B, delivers some intriguing stats gleaned from interviews with marketers, analysts, and agency executives. Want to know what your peers believe are trends to keep an eye on in the coming months? Read on: Mobile apps, social integration, content are key trends

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