Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. The 2015 Digital Marketing Rule Book. Change or Perish.
If you’re going to read one post this week, dear marketers, this one absolutely needs to be it. Occam’s Razor author, Avinash Kaushik, provides one of the most comprehensive and thoughtful analyses regarding the future of marketing and the success of your business I’ve seen in quite some time. From the evolution of the customer’s expectations to why we need to embrace potential embarrassment, here are (8) rules to help you improve your marketing efforts in the coming years. The 2015 Digital Marketing Rule Book. Change or Perish.
2. The Ultimate List of Email SPAM Trigger Words
Plenty has been written about avoiding SPAM filters (we’ve done so here and here, in fact) but a gentle reminder, as well as an updated list, never hurts. HubSpot’s Karen Rubin delivers a comprehensive (upward of 300 examples, no less) list of words you should avoid when crafting your message. The Ultimate List of Email SPAM Trigger Words
3. Is LinkedIn Still a Valuable Marketing Tool?
This post from The Straight North Blog attempts to get to the bottom of this question by examining the opinions of a host of social media thought leaders. Given the topic it’s curious they didn’t interview more primary marketers for insight, but some of the responses here are sure to get you thinking. By the bye, if you’ve found an interesting and/or effective way to use LinkedIn for your marketing, I’d love to hear about it – be sure to leave a comment. Is LinkedIn Still a Valuable Marketing Tool?
4. Answer These Five Questions before Launching a Marketing Campaign
I’ve talked about the Wilson & Ellis Consulting Blog, Multichannel Magic, before, but if you missed it I’ll happily repeat the highlights: you should totally read this blog. Great writing, insightful information, and always ready to ask the tough questions (and help you answer them); I can’t recommend Debra Ellis’ writing enough. This post examines the fundamentals we marketers, especially last year, sometimes forget when it comes to strategy and campaigns. Answer These Five Questions before Launching a Marketing Campaign
5. A little extra…
Warning – you can lose hours in the following posts if you’re not careful. That said, if you’re looking for a fairly comprehensive Wrap-Up of the best posts of 2011, be sure to check out this one from Marketo: Marketo’s Greatest Blog Hits of 2011. Next, Canalside View’s Martin Weigel presents a few fairly intriguing observations and suggestions regarding the problems found within current analytics used by advertisers and marketers. Find out why “…counting and analysis are very different things.” Data Without Context, Results Without Consequence, Counting Without Analysis…An Industry Without Conscience?