Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!


1. 7 Marketing Resolutions For the New Year

Well, we couldn’t very well let one of these lists slip by this week’s wrap-up, could we? This post from Elaine Fogel (at Totally Uncorked on Marketing) serves up a handful of solid tips and ideas you might want to consider moving into Q1. 7 Marketing Resolutions for the New Year

2. 4 Ways Google+ Hangouts Can Increase B2B Productivity

We’ve talked about Google+ a number of times here at The B2B Lead and, so far, it’s still a bit of a mystery as to whether or not it’s going to be the “game changer” folks (John Jantsch and Chris Brogan, to name but a few) are predicting. That aside, any tool that can help you do business better and faster deserves at least a little consideration. Marketo’s Jason Miller breaks down a bit of Google+ functionality you might not be aware of: 4 Ways Google+ Hangouts Can Increase B2B Productivity

3. Top Online Marketing Books for 2012

This Christmas both my wife and I received a Kindle Fire from her parents and to say we were absolutely giddy as we unwrapped them is a bit of an understatement. She looked quite a bit cuter being giddy than I did, I might add, but I’m pretty sure her parents knew they’d scored a big win either way. And as I played around with the e-reader that night I kept wondering what books I should load-up on first. This list from the Top Rank Online Marketing Blog may have just helped. You’ll find a summary of 8 new books with topics ranging from B2B Marketing to Search and Social Media. FYI, Brogan’s Google+ for Business: How Google’s Social Network Changes Everything mentioned above is included. Top Online Marketing Books for 2012

4. 2012 Marketing Predictions from 8 Industry Leaders

An interesting piece from Marketing Trenches that might get you thinking. Some predictions aren’t overly surprising (“Facebook indeed surpasses $100 billion in market cap after going public”), but others like “Bring on the Onslaught of Voice Automation” might surprise you. 2012 Marketing Predictions from 8 Industry Leaders

5. A little extra…

In the event you’re looking for a bit of additional reading I have just the thing. The first is an honest and pragmatic post from The Future Buzz that is absolutely refreshing. Think your business needs to develop an app this year? Think again. Check out The App Fallacy to read more. The second post comes from Drew’s Marketing Minute and poses a simple question that is actually, perhaps, the single most important question we marketers should ask (and answer). Read Marketing insights question: What’s your legacy sentence? to continue.

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