Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. 6 Tips to Prepare for B2B Marketing Victory in 2012

Christopher Ryan at Great B2B Marketing provides a nice list of tips to help you get ready for Q1. Interestingly, while most of Ryan’s suggestions rely heavily on analysis of your current assets, campaign performance, and 2012 plan, there isn’t really a mention of how to get that done. Here’s the part where I add a shameless ReachForce plug (sorry about that), but this promotion really dovetails extraordinarily well with the rest of Ryan’s points. From now until the end of the year, ReachForce is offering a host of tools to help you assess, clean, and replenish your marketing lead database. Click here to find out more about them and how you can ensure your data is ready for upcoming campaigns. For more ideas on how to prepare for next year, read: 6 Tips to Prepare for B2B Marketing Victory in 2012

2. Twitter Makes Two Major Announcements

Wow. Has it really been five years? You could (rightfully) argue that these changes are long, long overdue, but the updates Twitter is rolling out for brands include some really cool features. This post from Jeff Bullas examines the underlying problem (“Twitter had Forgotten the Enterprise”) and the new tools and options organizations will have to make a bigger impact with their message. Enjoy. Twitter Makes Two Major Announcements

3. Top 20 Marketing Automation Solutions

Because when choosing a marketing automation vendor you should “pay far more attention to how your internal processes and other applications might work with a marketing automation platform rather than trying to implement one and try to change your entire company to fit it,” options are a good thing, right? And while we’re a big proponent of Eloqua and Marketo, this infographic from the Marketing Tech Blog provides interesting data about the top 20 providers to help you get started. Top 20 Marketing Automation Solutions

4. Understanding Viral Content Marketing

Feel free to skip the lead here, but the infographic is spot-on and worth taping to your wall if viral marketing is something you’ve been thinking about. Which, at a guess, pretty much means all of us, right? Particularly interesting are the “Reasons we Share.” Do you create content with these ideas in mind? Understanding Viral Marketing Content

5. The End of the Campaign

File this one under, “Food for thought.” Google’s Ben Wise, via the Canadian Marketing Blog, explains why he thinks the shift to digital marketing is a game-changer for how businesses connect and interact with prospects and customers – and what’s coming next. The End of the Campaign

Data Quality Management social marketing Viral Content B2B Marketing Marketing Automation

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