Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!


I’m cheating here a bit. You see, Friday wrap-ups are supposed to be insights from around the Web from the previous five days. This piece was actually written about a month ago, on November 3rd. So, clearly, not current. That said, I just found it today and it’s good enough I don’t mind bending the rules a bit this week to share it with you. The post begins with the following: “The problem isn’t that we set our goals too high and miss them. The problem is we set our goals too low and hit them.” When you’re done reading, come back and let me know a time when you’ve set a goal that’s “unachievable” and how it turned out. I’d love to hear your story. IT’S (IM)POSSIBLE

2. How to Write Weapons-Grade Copy

I found the reference to this post on one of my favorite blogs, Neuromarketing, but you’ll find the full post on Copyblogger. Written by Roger Dooley, How to Write Weapons-Grade Copy examines why an industry as cutting-edge as DARPA (the U.S. Defense Advanced Research Projects Agency) considers storytelling critical in regard to engagement, provides some pretty striking clinical data that shows just about everyone else does too, and the best way to apply this technique in your marketing efforts. How to Write Weapons-Grade Copy

3. Top Five Things Your B2B Mobile Website Needs (Besides Beer)

Seriously, they had me with the parenthetical aside. And although the actual post does a “meh” job of connecting the content to that notation, the bulk of the advice is solid and delivers the top five pieces of information that are most important for mobile visitors. Top Five Things Your B2B Mobile Website Needs (Besides Beer)

4. A few extra posts you might enjoy…

This was a really good week for posts. Perhaps I’m finding new places to look, or perhaps there are more than a few bloggers that are shaking it up a bit as the year winds down. Whatever the reason, here are a few additional pieces worth checking out. While Don’t Let What You Know Limit What You Imagine examines how executives can improve problem-solving skills, the underlying message certainly applies to all marketers. This week I also stumbled upon The Responsible Marketing Blog (where commerce and conscience come together). Not sure I agree with the posts I’ve read, but great food for thought.

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