Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. 8 Technologies Marketers Should be Thankful For
Couldn’t very well let this one go unmentioned, could we? This post from Eloqua outlines a few tools we marketers rely on to get the job done and why we need to thank our lucky stars we have them in our kits. Particularly funny is a quote from the “Analytics” section where it’s suggested that marketing is just “liquor and guessing.” For a few more personal messages of thanks, check out this post from MarketingProfs Daily Fix Blog. 8 Technologies Marketers Should be Thankful For
2. 11 Safeguards to Prevent Business Blogging Embarrassment
There isn’t a blogger out there who doesn’t benefit from a second set of eyes on a post before it’s released. As many sets as you can pin down to read it, actually. In fact, not that long ago we found a lovely little typo in one of our pieces of collateral that had been proofed by no fewer than six different people. Six. Ghosts in the machine, says I. HubSpot’s Corey Eridon delivers a great checklist of must-dos, from baseline editing to meta descriptions, to help you avoid the more common issues as well as a few you might not be thinking about. 11 Safeguards to Prevent Business Blogging Embarrassment
3. How To Monitor Your Three Essential Internet Marketing Strategies
Andy Havard, via Techipedia, delivers a nice primer with a host of tools (old and new), as well as the challenges you should be aware of, to ensure you’re effectively using and measuring social, video, and traffic-generating campaigns. How To Monitor Your Three Essential Internet Marketing Strategies
4. Key to digital marketing success? Be less digital.
Really interesting read here that, while short on specific answers, absolutely asks some of the right questions. “Behind the Twitter avatars and Facebook updates, the text messages and the Skype conferences, people are the same. They still want to be acknowledged. They want to be heard. They want to cut through that digital distance and get to know you as a person.” How do your marketing efforts bridge that gap? Key to digital marketing success? Be less digital.