Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. 4 Ways to Address Privacy Concerns in Your Marketing
When you consider that research by the Carnegie Mellon University identified Facebook as essentially a worldwide photo identification database, and former Google CEO Eric Schmidt said that, “Google policy is to get right up to the creepy line and not cross it,” you might be pleased to hear that the IETF (Internet Engineering Task Force) has just published a new set of draft privacy guidelines. Our friends at HubSpot have put together a great compilation of best practices to help you ensure your marketing activities avoid the “creepy line” altogether. 4 Ways to Address Privacy Concerns in Your Marketing
2. Why Does Great Content Fail?
You hear it all the time – successful marketers behave, in many ways, much like publishers. Content is king, and Lead Gen 101 dictates that the more compelling your content, the more relevant, targeted traffic your site will receive. But what if it doesn’t? Dr. Pete at SEOmoz breaks down a few reasons why your content might not be delivering the results you want. Why Does Great Content Fail?
3. 7 Steps to Sure Fire Marketing Success
Is it just me, or are the posts over at Duct Tape Marketing just a whole lot of awesome? From defining the strategy to executing the schedule, John Jantsch provides the fundamentals needed to craft a marketing strategy that’s not only impactful, but one in which everyone in the organization can participate. 7 Steps To Sure Fire Marketing Success
4. 10 Marketing Nightmares
While Halloween is now in the rearview, this post from Jesse Noyes at Eloqua cracked me up so much I had to include it here – perhaps because I’ve had the pleasure of experiencing a few of these horrific moments. Number 8 on the list, “Printing a Typo in Your Direct Mail or Online Display Piece,” is a nice example. There’s really no way to un-ring that bell (especially when you’re standing in front of said piece with your CEO rightfully asking how this happened). 10 Marketing Nightmares
5. 5 B2B Lead Generation Strategies for 2012
2012 is right around the corner and getting closer by the moment. This post from Bernie Borges at Optimize This offers five effective lead generation strategies to help you start the year strong. And, if you're so inclined, you can download the corresponding eBook here. Keep in mind the strategies included in the eBook are for big-ticket products and longer sales cycles. 5 Lead Generation Strategies for 2012