Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. 7 Customer Survey Tips, or How to Know Your Customer For Increased Leads & Profits

In our last post, we talked about 5 ways to deliver “Glengarry Leads” to your sales team and number one on the list was, “Know thy Customer.” And why insight into your customer base is so important has been fairly well established, how to get to that information is a topic most marketers can always use a little help with. This post from Target Marketing delivers a few best practices around one method to do just that. 7 Customer Survey Tips, or How to Know Your Customer For Increased Leads & Profits

2. 5 Reasons Visitors Ditch Your Landing Page as Soon as They Get There

A nice refresher here by MarketingProf’s Veronica Marie Jarski on some dos and don’ts when setting up your campaigns’ landing pages. Equally valuable are a few of the tips you’ll find in the comments section. Enjoy. 5 Reasons Visitors Ditch Your Landing Page as Soon as They Get There

3. How Print Does Sound

Creativity is a funny thing. Powerful, exhilarating, often fleeting, and always in high demand, getting those juices flowing and coming up with new and interesting ways to educate and connect with prospects and customers is sometime a real challenge. As such, I keep a folder with examples of creative that I can peruse when I feel the need for a little inspiration. This series of print ads for Shera (a sound-proof wall provider) is definitely going in: How print does sound

4. How to Patch Up Holes in Your Content Strategy

Key takeaway for me here is something that was actually touched on in the landing page post referenced above – specifically, we must, must, must provide targeted content. Easier said than done, to be sure, but this post from HubSpot can help you get started: How to Patch Up Holes in Your Content Strategy

Data Quality Management Content development creative thinking customer surveys

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