Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. 7 Tips for Developing Your Webinar Strategy

Personally, I’m a big fan of webinars. What’s not to love? Webinars are typically fairly simple to execute, available with low-cost production options for tight budgets, and deliver a wealth of repurposing opportunities. More on the last in another post. This post from Engage’s Allison King addresses one of the fundamental issues marketers face when getting started – content ideas. Enjoy. 7 Tips for Developing Your Webinar Strategy

2. 5 Tips for Running a Successful Retargeting Campaign – Whiteboard Friday

Looking to boost your retargeting campaigns? Or, perhaps, just get one started? This short video from SEOmoz breaks down tips, strategies, and best practices to help you deliver your message to segmented, targeted audiences – on your site or somewhere else. 5 Tips for Running a Successful Retargeting Campaign – Whiteboard Friday

3. Why Humor Belongs in Marketing (No Kidding!)

Marketing Profs’ Matthew Grant drops down a bit of video wisdom far too many organizations seem to struggle with: “If you really want to emotionally connect with your audience, you really have to want to emotionally connect with your audience.” Get the rest with this great post (and a few really funny examples) of how to connect with your audience using a video approach: Why Humor Belongs in Marketing (No Kidding!)

4. 3 Tested Email Marketing Templates You Can Use Right Now

Interesting post here from Ben Settle at Copyblogger that provides exactly what the title promises – three distinct templates (of the fill-in-the-blank variety) that you can tweak to reflect your business and/or service and deploy right away. Having spent a large portion of my career writing copy for everything from data services to funeral homes (and truly believe that long-copy messaging can work really, really well), I love the idea here to create a meaningful story that both engages the audience and drive action. However, I think I’m in agreement with one of the post’s comments that said, essentially, these templates read more like the emails you find creeping into your inbox to let you know you’ve been named the beneficiary of a large sum of money if you’ll simply provide your bank’s routing number. Recycle bin or spam folder, in other words. What do you think? 3 Tested Email Marketing Templates You Can Use Right Now

5. 3 Ways to Win at Online Marketing By Becoming a Better Writer

Another post from Copyblogger, although this time via Eloqua. Brian Clark breaks down the three essential factors needed to improve writing (and your marketing message) for more visitors, better engagement, and increased conversions. 3 Ways to Win at Online Marketing By Becoming a Better Writer

Data Quality Management B2B marketing video Webinar best practices content creation Retargeting campaigns

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