Friday Wrap-Up: This Week in B2B Marketing Tips

1. Geoff’s Market Research Bulletin – 1st Edition

This post from Geoff Livingston is a quick summary of his monthly newsletter that rounds up noteworthy marketing research studies from the past month with miles of links, statistics, and data. The post is nice, but the newsletter is excellent. Do yourself a favor and subscribe: Geoff’s Market Research Bulletin – 1st Edition

2. Four Stories Every Business Must Build

True story – I started playing golf only after watching the film, “The Legend of Bagger Vance.” Years of prodding and appeals by friends and colleagues had failed to interest or motivate me the way roughly two hours of Will Smith and Matt Damon (to say nothing of Charlize Theron) exploring the universal truths found between the rough and the green had managed to do. It was the story, you see. John Jantsch explains why “the power of story as a business building and marketing tool is undeniable” and provides four examples of the themes marketers (and everyone else at the organization, for that matter) need to know: Four Stories Every Business Must Build

3. Two Ways To Quickly Improve Your Communications Plans

A nice refresher on some fundamental thinking, marketing and communications veteran, Dave Fleet, offers a brief summary of the two critical elements that explain why “most communications programs fail to live up to their true purpose.” Good stuff: Two Ways To Quickly Improve Your Communications Plans

4. Ditch B2B and Think B2P (Business to People)

Perhaps interesting to include in a B2B blog, but this post by MarketingProfs delivers a ton of great data (via our friends at Televerde) illustrating common challenges organizations face with lead nurturing efforts, as well as a few tips to help you adjust your marketing approach to better connect, and influence, decision makers and those who make buying decisions. Enjoy. Ditch B2B and Think B2P (Business to People)

5. The Trouble With Marketing Automation

In a nutshell, one size simply cannot fit all. Yet we marketers, in an effort to squeeze every bit of traction we can from campaigns, often ignore this fact and develop communications and assets with broad themes that focus far more on our story than how it’s actually relevant to the audience. This post from HubSpot serves up a number of ideas to help combat that position and help turn leads into closed business: The Trouble With Marketing Automation

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