Friday Wrap-Up: This Week in B2B Marketing Tips

1. Keyword-Level Demographics

I’m a big fan of keyword research and analysis and what follows is a fairly lengthy, step-by-step guide from SEOMOZ to assist you capturing a fair bit of pretty remarkable data that you can use to guide your messaging. The baseline idea involves pulling user data from FaceBook and combining it with Search information to develop personas and incredibly focused targeting. No kidding – Facebook. Keyword-Level Demographics

2. The 4Ps of a Fully Alive Business

This just might be one the best Duct Tape Marketing posts I’ve read in quite some time. It’s certainly something I intend to talk with our executive team about (after ACL weekend, of course). That said, I do wonder if, “…the very definition of marketing has changed dramatically enough to render the original Four P’s somewhat useless as a foundational marketing and business strategy concept.” It seems that those concepts are as important as ever – just no longer alone – when defining a marketing strategy. Love to hear your thoughts: The 4Ps of a Fully Alive Business

3. Want to Be a Better Marketer? Start by Becoming a Better Teacher

An interesting perspective here; and one I’d not really considered before. Author Jennifer Louden (via Copyblogger) examines a few fundamental techniques needed to be successful when trying to convey an idea, as well as how those lessons apply to marketers. From how you develop your content to how you adapt to different learning styles (think channels), becoming a better teacher will inevitably translate to a stronger, more impactful message. Want to Be a Better Marketer? Start by Becoming a Better Teacher

4. 17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals

Although location-based marketing is still undiscovered country for many marketing teams, getting it right and incorporating specific channels with targeting messaging is really at the core of what we do, right? This post from TopRank reviews a great resource, Location-Based Marketing for Dummies, a book by two heavyweights in the industry – Aaron Strout and Mike Shcneider, and provides a plethora of tips to help you get started. 17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals

5. The Many Arguments to Timing a Campaign

This short post from HubSpot is included primarily because this debate is still, remarkably, ongoing for many teams. Our team included, in point of fact. A thought from the first paragraph sums it up nicely: “It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.” The Many Arguments to Timing a Campaign

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