Friday Wrap-Up: This Week in B2B Marketing Tips

1. 9 Email Marketing Best Practices to Generate More Leads

I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment to remind us of a few basics covered at the show to keep in mind when producing email campaigns. Good stuff to remember: 9 Email Marketing Best Practices to Generate more Leads

2. YouTube Creator Playbook Offers New Strategies & Best Practices

YouTube has finally provided a fairly comprehensive guide to making the most out of your channel, with topics ranging from programming and producing to community and social media. You can find the full guide here. The Playbook includes details, examples, and even step-by-step instructions to get you going. Greg Jarboe from Search Engine Watch offers a few highlights: YouTube Creator Playbook Offers New Strategies & Best Practices

3. 5 Things You Can Learn About Internet Marketing From Your Toddler

Okay, so I’m a sucker for any post about what my toddler can teach me – especially when it comes to marketing. One point not included in this post that perhaps should be is this: You can never be too prepared. From quick trips to the grocery store to getting your toddler down at night, thinking ahead, getting your plan together, and having the right tools in place are critical for things to go smoothly. Effective campaigns are no different – strategy development, execution, touches, and follow-up all require the right preparation for great performance: 5 Things You Can Learn About Internet Marketing From Your Toddler

4. Making Sense of the B2B Marketing Mix

From metrics examining different types of channels to statistics on content usage, this post from Econsultancy delivers quite a bit of interesting research and data regarding the trends in marketing mixes for B2B organizations. Enjoy: Making sense of the B2B Marketing Mix

5. Why Some B2B Marketers Should Not Use Facebook

Early this year, MarketingProfs held a Digital Marketing Forum here in Austin with two days of great panels and presentations. Side note – although the theme of the event was “Turn up the heat!” it was a record-breaking February with temperatures in the 20s and 30s and “heat” was in pretty short supply. Still, a great conference, and one with a particular session I recall that focused on Facebook. The base idea was that businesses needed to treat their Facebook page as the hub of all social media activities. This post from Find and Convert’s Bernie Borges takes a deeper look at the idea and the questions you should be asking if you’re considering the move: Why Some B2B Marketers Should Not use Facebook

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