1. Begin With the Customer Experience in Mind
While this post underscores a question we marketers should ask ourselves honestly and often, I am, sadly, absolutely guilty of failing to do so with any level of consistency. But I’m pretty sure I’m not alone. In the hours, days, weeks (usually), and months (oh, if only we were so lucky) before a product launch, long-term strategy and larger campaign integration is often lost in the tactical execution of the thousand or so details that need to get done. With this in mind, Duct Tape Marketing’s John Jantsch provides an alternate strategy you just might want to give a try. Begin With the Customer Experience in Mind
2. Getting the Most Out of LinkedIn for B2B (and Beyond!)
If you’ve made it to a Marketing Profs’ event in the last couple of years chances are you’ve seen Matthew Grant – he’s the tall guy in glasses. The tallest guy in the room, that is. He’s also one of the savviest minds in the biz and offers a nice post that delivers a bit of practical know-how about leveraging LinkedIn for lead generation, SEO, and overall marketing campaigns. Getting the Most Out of LinkedIn for B2B (and Beyond!)
3. Are You Sure it’s What They Want?
Real value vs. value just for show. That’s the primary question Drew McLellan raises in this post and it’s one that I find fairly intriguing. Not Zen and the Art of Motorcycle Maintenance intriguing, perhaps, but it is a question that I’ve thought about quite a bit over the last six weeks while getting us ready for a tradeshow-heavy next three months. More on that later. For now, what additional value are you providing your customer? More importantly, how did you decide it was the right way to go? Are you sure it’s what they want?
4. How to Choose the Right Online Channels for Your Marketing
HubSpot’s Meghan Keaney Anderson provides three smart ideas to help you move the decision-making process around online channel choices from your gut to your head. You’ll also find a few interesting statistics – I’m particularly interested in the third (and, ahem, how ReachForce just might be a great solution to help). I’m also interested in what you have to say on the subject. What tools do you use to help identify the best channels to engage with your customers or broadcast your message? How to Choose the Right Online Channels for Your Marketing
5. Five Questions IT Will Ask About Marketing Automation
Pretty much just what it says above. From data protection to support, IT is going to need to know a few things if you’re thinking about integrating marketing automation. This post will help you get it done. 5 Questions IT Will Ask About Marketing Automation