Friday Wrap-up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. How to Take Your Online Community from Zero to Awesome

Although the debate rages on about ROI and meaningful metrics for social media – with no end in sight, really – the idea that these tools help us engage, foster relationships, and build trust and brand equity with prospects and customers is fairly well established. And while there have been countless resources dedicated to help make the most of many social media channels, real help for developing an actual community – what surely must be the Mecca of these efforts – is fairly rare. This post from Eloqua does just that and offers five tips to help you build and grow your communities. How to Take Your Online Community from Zero to Awesome

2. How to Write Stellar How-To Posts for Your Business Blog

In an earlier post we talked a bit about the challenge of developing content and doing so while still telling a compelling story. This post from HubSpot’s Pamela Vaughan provides a really nice, comprehensive framework and list of ideas for creating one of the most popular (and effective) types of content, the “How-To” blog post. From generating topic ideas to important considerations for finishing strongly, here you’ll find everything you need to create blog content that sings. How to Write Stellar How-To Posts for Your Business Blog

3. Graphic Facilitation – Where Every Picture Tells a Message

The first time I recall seeing this type of “note taking” was somewhere around 2006. I was introduced to a particularly talented artist named Sunni Brown (you can find out more about her and her work here) and she’s become wildly successful since then. This post from Marketo explains why graphic facilitation can be so effective, as well as the benefits they found when they employed the technique to capture central keynote messages at this year’s User Summit. Graphic Facilitation – Where Every Picture Tells a Message

4. 2012 Social Media Marketing Industry Report

While this report from the SocialMedia Examiner was actually released a couple of months ago, I’ve pulled it up for a quick fact check or reference multiple times since. Yesterday included, in fact. It covers trends in usage, focus, and outcomes of quite a few social media channels and is a great resource to have at your fingertips. 2012 Social Media Marketing Industry Report

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