B2B Marketing and Sales Tip #18 - Avoid being called a SPAMer

Be Compliant

Preserve your Reputation

  • Stagger your mailings
  • Choose subject lines carefully
  • Carefully track unsubscribes, bouncebacks and opt-ins
  • Make it easy for the recipient to get in touch with you
  • Use email service provider for more automation

Be Careful when Creating Content

  • Make sure your not using a spam buzz word – check here
  • Use capitalization sparingly
  • Minimize use of “click here” or “click below”
  • Watch your punctuation
  • Use simple HTML, No Javascript
  • Use web-safe colors only
  • Reduce use of large fonts and characters
  • Avoid “remove” in unsubscribe language
  • Keep file size under 70K


Marketing Operations

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