You've heard a thousand times how critical big data is to your company. You're aware that your marketing strategy isn't operating as efficiently as it could be. You're informed of the ways that big data can promote the end goals of your company. And yet, you still aren't doing anything about it. Big data seems confusing and exhausting, and many companies simply don't know where to begin. Believe it or not, implementing an effective data strategy is fairly simple, provided you have the right tools at your disposal.
Step 1: Collect Big Data Wisely
Decide what data you want to include in your analysis and what data to omit. Your company will be gathering a ton of data over the years, and you need a strategy in place that will help you sift through useless datasets.
Determine the types of data that will lead to the most valuable analysis and reveal the most pertinent overall trends to inform your marketing strategy. You can begin by asking yourself what you want from your data analysis. Is it to improve customer retention? To increase leads? To strengthen brand awareness? By identifying your core business goals, you can better discern the datasets most useful to your company.
Step 2: Keep Your Data Clean and Organized
Since you were a child, you've had it engrained in your psyche the importance of remaining clean and organized. Why should your data collection be any different? You need a strategy in place that enables you to organize data efficiently, categorize data as needed, and regularly cleanse your data to keep it current and of the utmost quality.
Step 3: Integrate Your Data
Leveraging big data is fairly useless if you're only using data from specific business departments. You need to develop a strategy that gathers and integrates data from all departments into a single, consolidated platform. This will enable you to analyze aggregate trends for the company as a whole, rather than looking at isolated parts of the picture.
With the right platform, you can compile all company data into one source.
Step 4: Place Emphasis on Accuracy
Many businesses are so concerned with gathering and leveraging data that they fail to consider the accuracy of their analysis. When analyzing data, it helps to have a clearly defined strategy in place, so your team members follow the same formula and can ensure a higher level of accuracy from analysis. Visual representations of datasets are imperative, and visual data representations allow marketing teams to gain a more complete view of datasets without overlooking any key elements.
Use Database Management Software and Leverage Big Data Easily
To streamline the process of collecting, organizing, and analyzing your data, it helps to have the right tools at your disposal. Database management software provides the ideal platform for collecting and organizing data, enabling you to easily integrate all departmental data into a single platform. With a variety of analytic tools to improve visualization, your marketing team can enhance the quality of data and insights, leveraging big data more efficiently and with greater attention to detail. You can also automate the data cleansing process, so all company data remains up-to-date and provides the highest quality of insights available.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.